With the recession forcing decision-makers to rethink spending
practices, VendorSeek.com -- the leading online business-to-business
marketplace -- can help companies gain leverage from their advertising
and marketing dollars
VendorSeek.com's matching service brings together business buyers and
pre-qualified vendors through targeted, verified sales leads
The site's real-time lead delivery allows all sides of the sales process
to capitalize on timely demand
FOSTER CITY, Calif., May 20, 2009 (GLOBE NEWSWIRE) -- In an economy that demands maximum return on every dollar invested in marketing, businesses need an efficient way to get results. VendorSeek.com -- the leading online business-to-business marketplace -- provides companies with a cost-effective strategy to increase sales and build market share. VendorSeek.com's lead verification system ensures that vendors receive qualified sales opportunities from serious buyers. And the site's real-time lead delivery helps vendors reach potential customers when demand for their services is high.
Deploying new marketing strategies and increasing advertising efforts can help companies acquire market share from competitors. In contrast, decreasing advertising efforts can lead to reduced market share and adversely affect the bottom line, especially during tough economic times.
"During a recession, a knee-jerk reaction to cut your budget or back away from marketing activities could lead to significant losses for your business," marketing expert and frequent contributor to Entrepreneur.com, Kim T. Gordon said. "It is essential to adapt and retool to find the smartest routes to increasing market share and ROI."
According to Bloomberg.com, total advertising spending is expected to fall below two percent of the U.S. Gross Domestic product (GDP) for the first time since 1981. In response to constrained budgets, businesses are pulling marketing funds from traditional media and using the Internet to target more specific customers. Now, more than ever, businesses need to focus on the ROI of their marketing spend. It is crucial to invest where money spent can be tracked to new customers.
"Participation in the VendorSeek program provides our company with a cost-effective way to reach Internet users who are searching for our services," Ayal Latz of A2B Fulfillment said. "Leads generated through the service tend to be from quality, serious buyers."
The current recession has made it difficult for businesses to locate new customers. A lack of confidence in the marketplace, coupled with the natural desire to save money, has decreased spending across the board. Regardless of current market trends, VendorSeek.com continues to help hundreds of vendors find serious buyers.
"We know that it's extraordinarily challenging for businesses to find new customers right now," said Keith Sutherland, VP of Client Development for VendorSeek.com. "But because thousands of people come to our site looking for B2B services, we also know the customers are out there. We can help vendors get in front of motivated customers."
About VendorSeek.com:
VendorSeek.com is an online B2B marketplace that connects business consumers with pre-approved vendors in over 150 different categories. VendorSeek.com has helped over 1,000,000 businesses find products to fit their needs in businesses.
The VendorSeek logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6195