BIGresearch's May Retail Ratings: #1 Best Buy, #2 Walmart and #3 Amazon Growing for Electronics

Walmart Leads Walgreens and CVS for HBA

| Source: BIGresearch BIGresearch

COLUMBUS, OH--(Marketwire - June 3, 2009) - One-third (33.2%) of adults shop Best Buy most often for Electronics, and their consumer preference share is growing, according to the May Retail Ratings Report from BIGresearch (http://www.bigresearch.com). But the big box isn't the only retailer to see growth in preference year-over-year: 

                   ELECTRONICS

               CONSUMER PREFERENCE
                      SHARE
Store        May. 2008   May. 2009   +/-     CEI*
Best Buy     29.0%       33.2%       4.2     114.46
Walmart      16.3%       20.2%       3.9     123.59
Amazon        1.0%       2.4%        1.3     229.43
Target        2.2%       2.8%        0.6     127.66
Sears         2.3%       2.7%        0.5     120.68
Sam's Club    0.8%       1.0%        0.3     132.45
Radio Shack   0.9%       1.1%        0.2     122.63
Costco        1.2%       1.2%        0.0     104.08
Internet      0.8%       0.9%        0.0     104.49
Fry's         1.4%       1.4%        0.0     100.22

*CEI measures growth in share of consumer preference year over year. An index of 100 is flat, while an index of 105 indicates 5% growth.

Source: BIGresearch Retail Ratings Report, May 09

In May, Walmart is #1 for electronics purchases among shoppers who report a household income of less than $50,000. The discounter showed growth in consumer share (25.6% in May 08 to 28.7% in May 09) with a CEI of 112.19, while consumer preference for Best Buy declined slightly for this segment (27% in 08 to 26.5% in 09).

It doesn't appear that any retailer will claim Walmart's Health & Beauty Care crown anytime soon. The big discounter leads with 31.4% shopping there most often, more than triple the share of #2 Walgreens: 

               HEALTH & BEAUTY AIDS

               CONSUMER PREFERENCE
                      SHARE
Store        May. 2008   May. 2009   +/-     CEI*
Walmart      27.2%       31.4%       4.2     115.49
Walgreens     7.2%        8.6%       1.5     120.55
Target        5.3%        6.6%       1.2     123.28
Dollar        0.6%        1.0%       0.4     165.72
General
CVS           7.2%        7.6%       0.4     104.92
Costco        0.9%        1.1%       0.2     125.09
Rite Aid      2.7%        2.7%       0.0     98.87
Avon          0.9%        0.9%       -0.1    91.18
Meijer        1.1%        1.0%       -0.1    92.42
Kroger        1.3%        1.1%       -0.2    84.31

Source: BIGresearch Retail Ratings Report, May 09

For an excerpt from the May Ratings Report: http://info.bigresearch.com/.

BIGresearch's Retail Ratings Reports (RRR) are available monthly for 12 major merchandise categories. They are developed from BIGresearch's monthly Consumer Intentions & Actions (CIA) Survey of over 8,000 online interviews.

About BIGresearch

BIGresearch is a consumer intelligence firm providing analysis of behavior in areas of products and services, retail, financial services, automotive and media. BIGresearch conducts the monthly Consumer Intentions and Actions Survey (CIA) of 8,000+ respondents and the semi-annual Simultaneous Media Survey (SIMM) of 15,000+ respondents. More information is available at http://www.bigresearch.com

Contact Information: Contact: Chrissy Wissinger BIGresearch (614) 846-0146

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