WILTON, CT--(Marketwire - June 16, 2009) - Kim Kardashian, star of E!'s reality TV series "Keeping Up With the Kardashians" and "Disaster Movie," recently confessed on the cover of Life & Style magazine that she, like millions of women across the country, has cellulite. Although she loves her curves, Kardashian admits, "cellulite is not cute," so she decided to do something about it and enrolled in the NIVEA "Good-bye Cellulite, Hello Bikini Challenge," a four-week, holistic program that combines fitness, nutrition, style and skincare with NIVEA Good-bye Cellulite Gel-Cream and Patches to help women visibly reduce the appearance of cellulite and feel better in their bikinis.

After completing the four-week, four pillar program, Kardashian is now sharing her results with the world, with hopes of inspiring other women across the country to join her in taking the NIVEA "Good-bye Cellulite, Hello Bikini Challenge" so they too can feel bikini confident this summer!

"After taking the four-week challenge, I've noticed an improvement in the appearance of my cellulite. My energy is up and I feel more confident in my bikini than ever before," Kardashian said. "It's been a great way to re-commit myself to my fitness and nutrition goals. I've also really enjoyed using the gel-cream and patches. I'm very picky about my creams and this one goes on smoothly and smells great."

"I am proud of my body and want to do all that I can to take care of my skin. But, like most women, I am definitely interested in improving the appearance of cellulite," Kardashian added. "I think it's helpful for women of all ages to know they're not the only ones with cellulite and there is something they can do about it. Women who are looking to say 'bye-bye' to their cellulite are going to love this challenge and should join me!"

Along the way, Kardashian has been sharing her personal experiences on the challenge with her followers on Twitter to encourage and empower other women to say good-bye to their cellulite. Women can register to take part in the NIVEA "Good-bye Cellulite, Hello Bikini Challenge" by visiting www.NIVEAusa.com/bikini.

About NIVEA

NIVEA is an international leading manufacturer of consumer products for skin and beauty care. The NIVEA brand portfolio includes NIVEA Body, NIVEA Lip Care, NIVEA Body Wash, and NIVEA For Men. For more information on NIVEA, visit our Web site, www.NIVEAusa.com.