JIMMY CHOO BRINGS GLAMOUR TO H&M THIS AUTUMN

JIMMY CHOO BRINGS GLAMOUR TO H&M THIS AUTUMN

This autumn, British accessory brand Jimmy Choo will bring its international
glamour and covetable shoes and bags to selected H&M stores. The collection will
be available from November 14 in around 200 stores across the world. It is the
first time that H&M is collaborating with an accessories brand, and to celebrate
Jimmy Choo will extend its design vision for this collection to women's clothing
to complement the accessories. Further exciting news is that this collaboration
includes a men's collection of shoes, bags and accessories. 

“We are privileged to be among the fashion greats who have been affiliated with
H&M so far, and to be designing a collection appealing to fashion savvy, street
smart women, and to be including some great pieces for men, too. Jimmy Choo will
bring to H&M a sophisticated, fashion forward, accessible and glamorous
collection - the perfect party pieces to buy now and then wear out that night!”
Tamara Mellon, Founder and President, Jimmy Choo.

“We adore Jimmy Choo's shoes and bags. They are glamorous and sexy, and they add
instant style to the simplest of outfits. I like the way we have worked with
clothes to accessorize the shoes and bags rather than the other way around. This
collaboration is particularly exciting because it's our first shoe designer
collection. It's a joy to be able to offer top end designer shoes and bags of
excellent quality to our customers.” Margareta van den Bosch, creative advisor,
H&M.

Since its launch in 1996, Jimmy Choo has been such a phenomenal success that the
brand name has become part of popular culture - say the words “Jimmy Choo”, and
you know you mean shoes. In Hollywood, Jimmy Choo shoes have become a red-carpet
essential, and have been worn at the Oscars by winners such as Cate Blanchett,
Halle Berry and Hilary Swank among many other actresses. The famous Jimmy Choo
shoes will be at the heart of the exclusive collection for H&M, but there's
more. Jimmy Choo has also become well known for its bags, and for H&M there will
be a whole range of accessories to complete the look. 

Please visit www.hm.com for press pictures.

Contact persons H&M:					
 
Kristina Stenvinkel
Head of Communication
Telephone: +46 (8) 796 39 08
E-mail: stenvinkel@hm.com				

Jenni Tapper-Hoël
Head of Media Relations
Telephone: +46 (8) 796 89 73        	
E-mail: jenni.tapper-hoel@hm.com

The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under the Securities Exchange and Clearing
Operations Act and/or the Financial Instruments Trading Act. It was released for
publication at 08:00 (CET) on June 17, 2009.

H & M Hennes & Mauritz AB (H&M) was founded in Sweden 1947. The company's
business concept is to offer fashion and quality at the best price. H&M is
quoted on NASDAQ OMX Nordic. The H&M Group has around 1,800 stores in 34
markets. H&M has around 73,000 employees and achieved sales including VAT in
2008 of MSEK 104,041. For further information visit www.hm.com