Pizza Patrón Reports 3.4 Percent Sales Increase in May
Momentum Continues for Nation's #1 Latin Pizza Brand
DALLAS, TX--(Marketwire - June 17, 2009) - Pizza Patrón, the premier Latin pizza brand,
announced today system-wide comparable sales increased 3.4 percent in May,
exceeding company expectations. The company was helped by strong sales of
their new medium-sized AMIGO PIZZA™.
The AMIGO PIZZA™ was launched earlier this year under the banner "Un
Amigo para Todos," or "An Amigo for Everyone." The campaign features three
distinct "Choose Your Amigo" value options -- one-topping $4, two or three
toppings $5 and specialty pizzas for only $6 each.
"Strong sales performance in May tells us that customers in the markets we
serve continue to make Pizza Patrón their choice for quality, value and
convenience," said Andrew Gamm, director of brand development for Pizza
Patrón. "We are most proud when we can help turn an ordinary, everyday meal
into a small celebration for families and friends, while keeping it easy on
the pocketbook."
Since 1986, Pizza Patrón has been celebrating the diversity of the Latin
culture and lifestyle in its stores. While most companies merely market to
Hispanics, the entire Pizza Patrón brand is centered on creating a unique
experience that respects and honors the multifaceted traditions and
heritage found within the Latin life.
Today, the company operates nearly 90 stores in six states and plans to
have 750 stores nationwide within a decade. Approximately 93 percent of
Pizza Patrón restaurants in the U.S. are owned and operated by franchisees.
About Pizza Patrón -- Pizza Patrón was founded by Antonio Swad in 1986.
Since franchising began in March 2003, the brand has grown from four
locations in Dallas to 89 locations in six states, with more than 40
additional stores under development. Pizza Patrón features festive,
Latin-influenced pizza stores that are community-based in Spanish-speaking
or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has
expanded its menu to include new items such as Patrón Dips™, Fiesta
Wings™, BreadStix™, QuesoStix™ and Churros. In addition, they
successfully rolled-out their LISTA-NOW READY™ pizza program nationally.
The
carry-out pizza chain also features a variety of different store models
including DINE-IN, RAPIDITO™ (airports/malls), TIENDITA™ (portable
mini-store extension) and their QSP™ (Quick Service Pizza) drive-thru
concept. All pizza dough is made fresh throughout the evening; no
preservatives are added or needed. The sauce is prepared fresh in the
stores from crushed Roma tomatoes and marinated with a secret blend of
herbs and spices. Only 100 percent mozzarella cheese is used on all pizzas.
X-Large pizzas are offered at prices as low as $6 for cheese and one
topping and $4 for the same medium AMIGO PIZZA™. An X-Large 'La Patrona'
deluxe pizza with everything is priced as low as $8.
For more information, visit http://www.pizzapatron.com/.
Contact Information: Contact:
Sandy Bell
S. Bell, Inc.
972-934-2850 x 106
972-934-2870 Fax