Contact Information: Contact Information Jason Throckmorton or Lilly Hanscom LaunchSquad 415.625.8555 Offerpal@launchsquad.com
Offerpal Media Launches the First Customizable Virtual Currency Analytics Package for Social Applications and Destination Sites
Flexible, Robust Analytics Tool Gives Social Publishers the Insight Needed to Effectively Monetize Their Virtual Economy
| Source: Offerpal
FREMONT, CA--(Marketwire - June 18, 2009) - Offerpal
Media, the leader in monetization solutions for social networks and
applications, online games, virtual worlds, mobile apps and other social
publishers, today announced the launch of its Virtual Currency Analytics
package, designed to provide valuable insights that help maximize publisher
revenues while optimizing the user experience. Combining a simple, flexible
interface with robust reporting features, Offerpal Media's analytics
package enables social publishers to track the activity and monetization
performance of their users based on any attribute they choose -- such as
User Level, Character Type, Install Source, Account Age, Basic Demographics
and others -- by passing a few parameters to Offerpal Media through the
company's simple I-Frame integration. This powerful tool is now available
for free to any publisher using Offerpal Media's "Managed Offer Platform"
for monetization.
"Our analytics package is like nothing else on the market," said Anu
Shukla, Founder and CEO of Offerpal Media. "In building this tool, we
worked closely with top social publishers to understand their needs, and
from that we developed a powerful tool to help them slice and dice the data
any way they'd like so they can better understand what's working within
their economy and what areas need improvement."
With Offerpal Media's Virtual Currency Analytics, social publishers can
track the monetization performance of up to seven different attributes per
application, with up to 1,000 different parameters per attribute. The
reports provide detailed analysis for each attribute, allowing publishers
to home in on one or more key metrics at a time, including Revenue,
Impressions, Unique Visitors, Offer Clicks, Offer Completions, eCPM, Click
Through Rate, Conversion Rate, Revenue per Click or Earnings per Click. Two
types of graphs are available -- an Attribute Graph for charting the
performance of any single attribute, and a Trend Graph for charting the
performance over time.
This deep level of visibility into their virtual economies allows
publishers to gain key insights into the dials and levers that have the
biggest impact on their virtual economy. For instance, they can understand
which user groups monetize the best, at what point users begin engaging
with their virtual economy, or which game dynamics bring in the most
revenue.
One of the beta testers of Offerpal Media's Virtual Currency Analytics
package was Sibblingz, Inc., the
developers behind the popular Make a Baby application on Facebook and
MySpace.
"Offerpal Media continues to be an innovative partner, developing products
that not only help drive our monetization efforts, but assist in
heightening the social experience for our users," said Rohit Dewan,
Director of Engineering at Sibblingz, Inc. "Offerpal's Virtual Currency
Analytics tool has enabled us to get a better understanding of how our
audience monetizes based on attributes such as the Age Level of their
virtual babies, how many Growth Points they've earned, and other key data
points."
Configuring the package is quick and easy and can be conducted in less than
ten minutes, allowing social app developers and site publishers to start
tracking their monetization performance immediately. Cross-platform
integration enables publishers to analyze their virtual economies across
all social networks and destination Web sites from one central location.
Developers and publishers interested in learning more about Offerpal
Media's Virtual Currency Analytics can email publishersupport@offerpal.com
or call 510.257.5600.
About Offerpal Media
Offerpal Media is the first "Managed Offer Platform" for social
applications, online communities, social games, virtual worlds and the
Apple iPhone. The company's turnkey platform allows publishers to monetize
their traffic through targeted and relevant advertising offers, generating
publisher revenues at a network-wide average of $75 per day for every 1,000
Daily Active Users. Advertisers can tap into Offerpal Media's expansive
network to reach more than 50 million highly engaged and targeted
consumers. Based in Fremont, CA, and backed by top-tier venture capital
firms, Offerpal Media features an experienced management team with deep
roots in online advertising, personalization, and optimization
technologies. For more information, visit www.offerpalmedia.com