Contact Information: First American Media Contact: Carrie Gaska Corporate Communications The First American Corporation (714) 250-3298 cgaska@firstam.com First American Investor Contact: Mark Seaton Investor Relations The First American Corporation (714) 250-4264 mseaton@firstam.com Blue Dasher Media Contact: Alan Penchansky The Pen Group (305) 529-1944 alan@thepengroup.com
MarketLinx and Blue Dasher Offer Street-Level Imaging Solution
Rich Media Solution Helps REALTORS(R) and Homebuyers Visualize MLS Listing
| Source: Blue Dasher Technologies
SANTA ANA, CA and MIAMI, FL--(Marketwire - June 18, 2009) - MarketLinx, Inc., a leading
provider of information technology to the residential real estate industry
and a member of The First American Corporation (NYSE : FAF ) family of
companies, and Blue Dasher Technologies, the award-winning 360-degree
street-level imaging technology developer, today announced a new reseller
agreement that will make Blue Dasher's neighborhood virtual tour system
available to users of MarketLinx's multiple listing service (MLS) systems.
Under the agreement, MarketLinx will offer its MLXchange, TEMPO and InnoVia
customers Blue Dasher's rich media solution that enables real estate
professionals and consumers to virtually explore neighborhoods and visit
prospective real estate listings.
"Blue Dasher sets a new standard in street-level imaging capabilities,"
said Bryan Foreman, president of MarketLinx MLS Solutions. "Their
cutting-edge viewing technology represents a major step forward in the
evolution of Internet-based property research. We're very excited to be
able to offer Blue Dasher's technology to our clients."
Blue Dasher's image-capture vehicles employ sophisticated proprietary
software that records a panoramic image every 8 to 10 feet. The unique,
high-density imagery system enables precise address matching so residential
and commercial properties can be pinpointed accurately. When viewed
online, the 360-degree images are seamless, creating an experience similar
to driving down the street.
"Our solution allows homebuyers and real estate agents to visit the street
where a property is located and virtually drive by and explore the
neighborhood from their computer," said Michael Reidbord, chief executive
officer of Blue Dasher Technologies. "The system provides a lifelike,
vehicular tour of properties, points of interest and neighborhoods in major
metropolitan areas of the country."
With Blue Dasher, agents can post realistic-looking "for sale" signs in
front of their virtual listings that show contact information and important
property details. These image overlays are maintained in a central
database and can be viewed by Blue Dasher users from other industries,
greatly expanding broker and agent marketing opportunities. Blue Dasher
also provides analytical tools that allow agents to gain a better
understanding of client needs and behaviors, helping direct their sales
initiatives and prioritize activities.
For details on the Blue Dasher street-level imaging system, MarketLinx
customers should contact their regional account manager or Blue Dasher's
Dave Colonna at (786) 363-4360. For more information on MarketLinx's full
suite of real estate information technology solutions and services, visit
www.marketlinx.com.
About MarketLinx®
MarketLinx, Inc., a subsidiary of The First American Corporation (NYSE : FAF ), offers a full range of products and support services to address the
information technology needs of the real estate brokerage and multiple
listing service (MLS) market segments. The company's full array of
capabilities streamlines the real estate listing, financing and closing
processes, resulting in increased efficiency and profitability. MarketLinx
provides North America's leading MLS and real estate software systems,
including solutions for broker business management, agent productivity,
front and back-office management, and MLS data aggregation and
distribution. For more information, visit www.marketlinx.com.
About First American
The First American Corporation (NYSE : FAF ) is a FORTUNE 500® company that
traces its history to 1889. With revenues of approximately $6.2 billion in
2008, it is America's largest provider of business information. First
American combines advanced analytics with its vast data resources to supply
businesses and consumers with valuable information products to support the
major economic events of people's lives, such as getting a job, renting an
apartment, buying a car or house, securing a mortgage and opening or buying
a business. The First American Family of Companies, many of which command
leading market share positions in their respective industries, operate
within five primary business segments, including: Title Insurance and
Services, Specialty Insurance, Information and Outsourcing Solutions, Data
and Analytic Solutions, and Risk Mitigation and Business Solutions. More
information about the company and an archive of its press releases can be
found at www.firstam.com.
About Blue Dasher Technologies
Founded in 2007, Blue Dasher Technologies provides high-quality, geo-coded,
street-level, panoramic imagery and advanced image-viewing technology.
Expanding beyond the capabilities of first generation street-level imaging,
Blue Dasher's patented technology delivers exact address matching and
high-density photography that enables a realistic street drive. These
features enable buildings and properties to be pinpointed for increased
efficiency and permit true-to-life tours of residential and commercial
areas. The privately held, Miami-based company was recipient of the
Information Technology Award in the Seventh Annual Beacon Awards,
established by The Beacon Council, Miami-Dade County's economic development
agency. More information, including online demos, may be viewed at
www.BlueDasherTech.com.
The names of actual companies and products mentioned herein may be the
trademarks of their respective owners.