Contact Information: Contact Information: Federico Pisani CEO +55 21 2244-0050 federico@hanzo.com.br
HANZO Acquires Active Brasil and Continues to Expand
| Source: HANZO
RIO DE JANEIRO, BRAZIL--(Marketwire - June 19, 2009) - HANZO (www.HANZO.com.br), a company
based in Rio de Janeiro, Brazil that specializes in mobile marketing, has
acquired Active Brasil, the leading mobile aggregator for TVs, radios and
newspapers in northeastern Brazil with a market share of 60% in the region.
With this transaction, HANZO continues its national expansion which began
in November 2008 with the opening of its sales office in Sao Paulo.
HANZO plans to merge the operations of the two companies so that their
potential can be maximized and the highest level of service be provided to
all their customers. For HANZO, which has doubled its monthly revenues in
the last three months, this acquisition will accelerate growth even
further, generating an expected increase of 30% in revenues for the year
2009.
"With this acquisition, we gain new customer relationships and the
opportunity to offer them new services, confirming the synergies that exist
between the two companies. Active has done an excellent job in developing
mobile marketing in the Northeast. Via the HANZO platform, we will
increase Active's distribution to all mobile operators in Brazil and
increase sales by offering its customers HANZO products. We are happy to
have on board this talented group of people," said Federico Pisani
Massamormile, CEO of HANZO.
Omar Queiroz, former CEO of Active Brasil, will continue on as the head of
HANZO Fortaleza. In six years of operation, Active has built a portfolio
of nearly 70 customers and a team made up of PhDs and specialists in mobile
marketing. Active's advantages include geographical proximity to its
customers and deep local knowledge, leading to increased flexibility and
customization in the development of mobile marketing campaigns. "Before
the merger, we dominated the interactive media market in the Northeast.
Now we are excited to be a part of an innovative, national operation and
contribute to the company's achieving industry leadership in Brazil,"
affirmed Omar Queiroz, head of HANZO Fortaleza.
About HANZO
HANZO (www.HANZO.com.br) develops products so that media companies and
brands can deliver content and interact with consumers via their cellular
phones. The company has a portfolio of over 90 brand names and
connectivity with all Brazilian mobile operators. The award-winning HANZO
Mobile Marketing Platform makes it possible to create mobile marketing
campaigns online in real time and has established itself as a reference in
the Brazilian market and internationally.