Expertus Helps United Way Increase Training Adoption
National Non-Profit Partners With Expertus to Improve How They Market Training
MOUNTAIN VIEW, CA--(Marketwire - June 24, 2009) - Expertus (www.expertus.com), a global
provider of services that optimize the business impact of learning, today
announced the results of its partnership with United Way, the nation's
largest non-profit agency. In November 2007, the United Way Center for
Community Leadership partnered with Expertus to bolster its marketing and
attain a higher adoption of training from learners. The project was deemed
very successful, as program attendance improved tremendously. In the
process, the Center also witnessed other improvements, including more
efficient processes, newly aligned efforts with other teams, and better
messaging. A case study is now available, including a brief snapshot of the
challenges, solutions and results at
http://bit.ly/qu4Km.
Expertus, which offers strategies, services and solutions that help
learning organizations align with the greater organization's goals, took
United Way through a calculated process to assess what was working and what
was not. As a result of streamlining marketing efforts, the United Way
training department saw program attendance grow by 31 percent for learning
courses. Even with 31 percent more students in each class, overall
satisfaction scores grew slightly. While costs may increase and the number
of learners will grow, United Way has now found a steady cost-per-learner.
"Training is vital to our group's mission of building capacity," said Heidi
Kotzian, director of marketing and national events at United Way of
America. "The United Way's movement will succeed only if our staff has the
tools and knowledge they need to effect change. We can promote greater
capacity-building throughout the system by marketing training and
convincing staff that the training we provide is valuable."
The United Way Center for Community Leadership is tasked with the training
and development of more than 9,300 employees and numerous volunteers at
1,289 local United Way offices across the country.
In addition, Kotzian noted that the team witnessed an increase in the
learning culture because of their increased visibility and clarity of
message. "We have seen an internal increase in recognition of the benefits
of reaching local United Way staff through learning courses and events.
This has improved overall planning and development."
To view the full case study, visit
http://www.expertus.com/sites/expertus.com/files/public-files/United-Way-Case-Study_Marketing-Training_Expertus_1.pdf. View more case studies and
case summaries at
http://www.expertus.com/Results/Case-Files. For information on Expertus,
please visit www.expertus.com or call Mike Murrell at 803-802-9971.
About Expertus
Expertus is the leading global provider of services that optimize the
business impact of learning. For more than a decade, the firm's 500+
learning management professionals have defined and implemented plans,
processes and technologies that transform training organizations --
creating measurable value for the world's most successful corporations.
Clients include ADP, Cisco, ConocoPhillips, EMC, Honeywell and Lockheed
Martin. Every day at these and other companies, more than a million
employees, customers and business partners are educated as a result of
Expertus' innovative business strategies, outsourcing services and
technology-rich solutions.
Based in Silicon Valley, Expertus serves its clients from offices in the
US, UK and India. For more information, visit www.expertus.com, or call
toll-free 1-877-827-8160.
About United Way
United Way is a worldwide network in 46 countries and territories,
including nearly 1,300 local organizations in the U.S. that advance the
common good, creating opportunities for a better life for all by focusing
on the three key building blocks of education, income and health. The
United Way movement creates long lasting community change by addressing the
underlying causes of problems that prevent progress in these areas. LIVE
UNITED is a call to action for everyone to become part of the change. For
more information about United Way, please visit: www.LIVEUNITED.org.