Dorman Releases 2009 Service Dealer Guide, Volume 1 With Over 75 New to the Aftermarket Products
| Source: Dorman Products, Inc.
COLMAR, PA--(Marketwire - June 25, 2009) - Dorman
Products, Inc. (NASDAQ : DORM ) announced
the release of its 2009 Service Dealer
Guide, Volume 1. Since its inception, the Dorman® Service Dealer
Guide has been successful in increasing awareness of Dorman's "New to the
Aftermarket" products and innovative repair solutions among Independent
Service Dealers. Dorman will distribute over 600,000 copies of the Service
Dealer Guide through its customer base.
The Guide consists of 18 pages packed with dozens of "New to the
Aftermarket" parts including Sway Bar
Kits, Leaf Spring Shackle Kits, Wheel Hubs and EGR Tubes. The products
featured in the Service Dealer Guide have been significant in lowering the
total cost of repairs by allowing the replacement of the part, instead of
the whole assembly. In addition, many products are "Dorman Engineered" to
be better than the original equipment version, and most parts are offered
as Complete Kits with all the necessary hardware for quick and easy
installation.
New this year, Dorman has made the Guide more accessible than ever by
launching www.DormanSDG.com, a
companion website where visitors can obtain a free copy of the Service
Dealer Guide. While there, visitors can also experience an audio and
digital version of the Guide as well as sign-up for the exciting
opportunity to be featured in the next Service Dealer Guide.
Jeff Darby, Group Vice President of Automotive Sales said, "In the months
ahead, the Aftermarket has the opportunity to increase sales by filling the
void being left in the market by the troubles of OE Dealers. Dorman's 2009
Service Dealer Guide provides a call to action for Parts Distributors to be
ready and have the parts in stock. Now more than ever Service Dealers
should call their Aftermarket supplier first before calling the OE Dealer
for parts."
Dorman Products, Inc. is a leading supplier of OE Dealer "Exclusive" automotive replacement parts,
automotive hardware, brake products, and household hardware to the
Automotive Aftermarket and Mass Merchandise markets. Dorman products are
marketed under the OE Solutions™, HELP!®, AutoGrade™, First
Stop™, Conduct-Tite®, Symmetry® and Scan-Tech® brand names.
Forward looking statements in this release are made pursuant to the safe
harbor provisions of the Private Securities Litigation Reform Act of 1995.
Such forward looking statements are subject to certain risks and
uncertainties that could cause actual results to differ materially from
those projected. Readers are cautioned not to place undue reliance on these
forward looking statements which speak only as of the date hereof. Factors
that could cause actual results to differ materially include, but are not
limited to, those factors discussed in the Company's 2007 Annual Report on
Form 10-K under "Item 1A - Risk Factors."