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Village Voice Media Quickly Expands Voice Local Network With Urbanspoon Partnership
Leading Restaurant Information Provider Taps Village Voice Media to Help Monetize Its Successful Online and iPhone Presence
| Source: Village Voice Media
PHOENIX, AZ--(Marketwire - June 29, 2009) - Village Voice Media, publisher
of 15 alternative weekly papers in major metro areas throughout the U.S.,
today announced a partnership with Urbanspoon.com, a leading online local
restaurant guide that aggregates restaurant reviews from across the Web.
Using Voice Local Network,
Village Voice Media's recently launched online local
ad network, Urbanspoon will now be able to monetize their content using
Village Voice Media's locally based sales forces.
Urbanspoon aligns with Village Voice Media's core demographic and content
categories, making it an ideal fit for the Voice Local Network. Urbanspoon
currently reaches 4 million people throughout the U.S., Canada, the UK and
Australia and has become one of the most successful iPhone applications,
with more than 5 million downloads to date. The Voice Local Network will
help to support and grow the monetization structure behind Urbanspoon's
thriving new content and media venture.
"We're focused on growing our user base and quality of content, and the
Voice Local Network will help us develop a successful, long-term revenue
model," said Ethan Lowry, co-founder, Urbanspoon. "Just as we give diners
the honest lowdown on local restaurants, the Voice Local Network allows us
to serve high value ads to geotargeted, ultra-relevant readers."
"Urbanspoon has nailed its content category, and as a result, has
exponentially grown over the past few years. The Voice Local Network will
help them bridge the gap between great content and sustainable
monetization," said Scott Tobias, COO and president, Village Voice Media.
"Through our relationship with Urbanspoon, and with the Voice Local Network
in general, we're shifting the new media needle toward profitability. We
see a great match here in combining our fifty plus years of local business
experience with one of the most popular Web and mobile applications out
there."
Along with Urbanspoon, the Voice Local Network also lists LikeMe.Net, Wolfgang's Vault, Curbed.com, Eater.com, Racked.com and Checkoutmyink.com as partners.
Through the Voice Local Network, sites with similar content verticals as
Village Voice Media's publications, including nightlife, food,
entertainment and lifestyle sites that reach similar readers to Village
Voice Media's 18 to 34-year-old core demographic, are able to tap into
Village Voice Media's several-hundred-person strong sales force distributed
throughout all of its 15 locations, including New York, Los Angeles, San
Francisco, Phoenix, Houston, Denver, Seattle and Miami.
To learn more about the Voice Local Network, visit
www.voicelocalnetwork.com.
About Village Voice Media
Village Voice Media is a collection of 15 weekly newspapers and daily Web
sites, including New York's Village Voice, the LA Weekly, Denver's Westword
and the Phoenix New Times. Online, in print, and on mobile devices, Village
Voice Media's properties combine music, food and events coverage with
gritty, hard-hitting journalism to create the most powerful city guides in
each market. While the focus of the brand is local, its free classifieds
site, backpage.com, partnership with social recommendation engine
LikeMe.Net and national sales force, Voice Media Group, allows it to extend
its reach to a national level.