BOSTON, MA--(Marketwire - July 8, 2009) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), provides clarity in supporting enterprise applications through a new report, "Monitoring the End-User Experience: Improving Business Performance through Application Management." As the application delivery chain has become more complicated, providing key applications to end-users represents a greater challenge. In response, this report provides insight on understanding the end-user's needs for using enterprise applications.

By focusing on the user, rather than simply using technical measurements, top-performing companies achieved strategic benefits. The top 20% of respondents in this research initiative were over twice as likely to improve brand reputation and 75% more likely to improve employee productivity.

"Companies must protect their brand and increase employee productivity to maximize performance," said Hyoun Park, research editor, Aberdeen. "By taking a mature approach to web and application performance, organizations can obtain real business value rather than an artificial standard of technical excellence."

A complimentary copy of this report is made available due in part by the following underwriters: Gomez, Knoa Software, ManageEngine, and Quest Software. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=5897.

Visit Research.Aberdeen.com for additional access to complimentary Information Technology Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
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Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
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www.aberdeen.com

Contact Information: Media Contact: Hyoun Park Aberdeen Harte-Hanks (617) 854-5385 Hyoun.park@aberdeen.com