Data Robotics Announces Record Sales Worldwide for the First Half of 2009

Company Experiences Triple Digit Growth and Adds DroboPro to Reach New Markets and Accelerate Sales


SANTA CLARA, CA--(Marketwire - July 22, 2009) - Data Robotics, Inc.™, the company that is changing the way the world stores and protects digital content, today announced that it has achieved 100 percent growth in worldwide sales over the second quarter of 2008. The company's second quarter sales were also 30 percent higher than first quarter sales and the cumulative number of units sold reached 75,000.

Data Robotics attributes the growth to the demand for its innovative data storage solutions, Drobo® and DroboPro®. Released in April, DroboPro opened the small and medium sized business market to the company and buyers in this new market rapidly adopted the product to accelerate sales in the second quarter. The company also continued aggressive growth in its channel program with the addition of 240 new resellers.

"Data Robotics is clearly bucking IT and storage industry trends with unprecedented growth in a challenging economy," said Brian Babineau, senior analyst, Enterprise Strategy Group. "This success can be attributed to Data Robotics enabling companies to devote more resources to business growth, and significantly less time and money to managing storage."

Continued Innovation: DroboPro -- Storage that Manages Itself

DroboPro, announced in April, is the first business class storage array that manages itself. DroboPro delivers a radically simplified storage experience enhanced by advanced self-monitoring and self-healing functionality that enables small and medium businesses to maintain uptime in the face of constant data growth. Built on the company's award-winning BeyondRAID™ virtualized storage platform, DroboPro provides enterprise-level business continuity features -- including protection against multiple concurrent drive failures and no-downtime capacity expansion with thin provisioning -- while eliminating the limitations of traditional RAID configurations.

"DroboPro has been an incredible addition to our product portfolio and we've seen customer demand for the product at three times the rate we originally forecasted," said Dr. Geoff Barrall, CEO and founder of Data Robotics. "We believe our unique ability to take the complexity and high cost out of data storage is resonating well with our customers. We're committed to delivering innovative, new solutions that further address the storage demands businesses face with the soaring growth of digital content."

Partner Momentum

Data Robotics also added 240 new resellers worldwide in the second quarter as a result of its highly incentivized partner program and unique product offerings. The company sells 100 percent through the channel and has more than 1,200 channel partners worldwide that have sold its award-winning Drobo and DroboPro storage arrays. The company has met success by delivering high margins for solution providers with innovative and easy-to-use technology that undercuts industry giants. Furthermore, Drobo and DroboPro combine the most straightforward user experience available in data storage with robust feature sets and no-downtime scalability -- all at the lowest total cost of ownership in the industry.

Customer Momentum

The company has added thousands of new customers across a multitude of vertical industries including biotechnology, education, engineering, finance, government, healthcare/medical, legal, manufacturing, pharmaceuticals, telecommunications, and video production.

Key customer highlights include:

--  Morning news show for major American television network
--  One of the world's largest hospitality companies with over 7,000
    hotels
--  Fortune 50 computer software company
--  Leading aircraft manufacturing corporation
--  Major Ivy League universities
--  Fortune 100 Internet networking company
--  World famous U.S.-based theme park
--  One of the largest general hospitals in the United States
--  Two major United States government intelligence agencies
--  Major US-based space flight center and research laboratory
    

Industry Recognition

Data Robotics won several industry awards during the first half of 2009 including:

--  2009 Macworld "Best Consumer Storage" award, Drobo
--  Penton Media's Windows IT Pro® and SQL Server Magazine® Best of
    Tech·Ed 2009 award in "Breakthrough Product" category, DroboPro
--  CRN Emerging Technology Vendor, Data Robotics
--  TIPA (Technical Image Press Association) "Best Storage Backup System"
    award, Drobo
    

About Data Robotics

Data Robotics, the company that is changing the way the world stores digital content, develops automated storage products designed to ensure data is always protected, accessible and simple to manage. The award-winning Drobo storage arrays are the first to provide the protection of traditional RAID without the complexity. The revolutionary BeyondRAID technology frees users from making the difficult and confining choice of which RAID level to deploy by providing an unprecedented combination of advanced features and automation, including single and dual disk redundancy, instant expansion, self-monitoring, data awareness, self-healing, and an easy-to-understand visual status and alert panel. For more information, visit Data Robotics at www.datarobotics.com.

Data Robotics, Drobo, and BeyondRAID are trademarks of Data Robotics, Inc., that may be registered in some jurisdictions. All other trademarks used are owned by their respective owners.

Contact Information: Media Contact: Angela Griffo Trainer Communications 949-842-7695

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