Certona to Hold Personal Product Recommendations Webinar With Independent Research Firm July 30

Event to Focus on Ways to Identify Quick Wins, Quantify Value of Such Initiatives for Online Retailers

 | Source: Certona Corporation Certona Corporation

SAN DIEGO, CA--(Marketwire - July 23, 2009) - Certona, a provider of real-time personalization and optimization solutions for multichannel retailers, announced today that it will conduct a free Web seminar with featured guest speaker Forrester Research on July 30.

The one-hour session will show how online retailers can implement personal product recommendations technology that will increase average order values, identify quick wins and quantify the value of such initiatives.

Speakers will include: 

--  Meyar Sheik, Chief Executive Officer at Certona. Prior to co-founding
    Certona, he served as CMO and COO for Web analytics pioneer
    WebSideStory, now part of Omniture. Mr. Sheik will outline what
    e-tailers can do to improve average order value and enhance the
    customer online experience by taking advantage of currently available
    technology solutions.  He will highlight how successful online
    retailers today can:

    --  Address the critical success factors of personalization
    --  Follow best practices for recommendations
    --  Use A/B testing, analytics and the right metrics to properly value
        the contribution from recommendations

--  Sucharita Mulpuru, Vice President, Principal Analyst at Forrester and
    author of "Which Personalization Tools Work for eCommerce - and Why."
    Ms. Mulpuru will present recent research on consumer trends related to
    the desire for relevant, personalized content when visiting eCommerce
    sites and how technology is facilitating the personalization process.

The Web seminar will take place on July 30 at 2 p.m. EDT/11 a.m. PDT. To register, visit www.certona.com.

About Certona Corporation

Certona Corporation is the creator of Resonance®, a real-time personalization and revenue optimization platform for multi-channel retailers. Resonance automates a company's ability to provide relevant, individualized experience and product recommendations in real-time, increasing average order value and revenue per visit. With seven patents pending, the "self-optimizing" system is powered by sophisticated neural networks and a portfolio of algorithms to deliver real-time product, content, and promotional offers through multiple channels -- web, email, call center, point-of-sale, and mobile. Clients are typically up and running in less than a month, and include some of the most recognized online and multi-channel retail brands across all popular verticals. For more information, visit www.certona.com.

© 2009 by Certona Corporation. All rights reserved.

Contact Information: Contact: David Oates Stalwart Communications (858) 750-5560

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