Doro announces retail alliance with the Carphone Warehouse Group PLC
Doro has signed a European-wide retail agreement with The Carphone Warehouse
Group PLC in support of its award-winning range of easy-to-use mobile handsets.
Doro Easy Mobiles will be available in-store and online in nine European
countries.
Doro Easy Mobiles and accessories will shortly be available through the group's
Carphone Warehouse and Phone House stores in the UK, Republic of Ireland,
Sweden, Holland, Belgium, France, Germany, Spain and Portugal.
Commenting on the announcement, Charles Dunstone, Group CEO of The Carphone
Warehouse said: “We have always aimed to provide the widest possible choice to
the mobile user and by adding Doro to our handset portfolio we are further
widening that choice. The handsets offer a range of easy-to-use options for the
mobile user who doesn't want a feature-rich multi-media handset. It's a great
way for us to strengthen our position within Doro's core audience of the senior
user.”
Jérôme Arnaud, President and CEO of Doro said: “The Carphone Warehouse Group is
the largest mobile phone retailer in Europe. This deal means that our products
are distributed through stores with a clear focus and extensive knowledge within
telephony. We will reach more people, including millions of senior mobile users,
who are looking for our easy-to use mobiles, with a technology adapted for their
situation.”
The CPW partnership will be supported with an integrated marketing campaign to
drive consumer awareness of the range's availability. This will include public
relations, POS and experiential in-store activity.
For Doro:
President and CEO Jérôme Arnaud, +46 70 918 55 4260 or CFO Annette Borén, +46 70
630 00 09
For The Carphone Warehouse Group PLC:
Shane Conway / conways@cpwplc.com / +44 7932 199 659
About Doro With over 30 years' experience in telephony Doro is today
characterized by innovative and user-friendly consumer electronics products. The
company develops, markets and sells a wide range of products in two business
units: Care Electronics and Home Electronics. The company's products are sold in
more than 30 countries worldwide through a variety of retail outlets, including
electronics stores, online stores and specialized channels. The company had
sales of SEK 363 million in 2008. Doro's shares are quoted on the OMX Nordic
Exchange Stockholm, Nordic list, Small companies. Read more about Doro at
www.doro.com
