Data Cloud Gets Smart

SAN FRANCISCO, CA--(Marketwire - July 30, 2009) - InsideView today announced new partnerships with best-of-breed information providers which expand coverage for international companies as well as small and mid-sized businesses (SMB) for its award-winning sales intelligence solution, SalesView. The recent alliances with Thomson Reuters, Capital IQ (a Standard & Poor's company), Cortera and NetProspex add to the growing list of content sources SalesView currently taps into. Other content relationships include Jigsaw, D&B, Hoovers, Facebook, Twitter, LinkedIn and over 20,000 online news sources.

These content partnerships are enabled by the InsideView Smart Cloud™, the first sales intelligence solution to allow plug-and-play addition and validation of content. Leveraging the Smart Cloud platform, SalesView uncovers new sales opportunities for its users by continuously aggregating and analyzing relevant personal, professional and corporate data from both emerging social media and traditional business data sources. SalesView presents the resulting intelligence within CRMs to maximize sales team productivity and accelerate sales cycles.

"Salespeople are drowning in a sea of irrelevant data, a problem that's becoming even more pressing as information proliferates," said Gordon Anderson, vice president of content at InsideView. "It's critical, then, for sales intelligence solutions to have not just a broad reach, but also powerful filters to analyze and validate the content they aggregate."

"The InsideView Smart Cloud makes it easy to tap into practically any content source, and delivers concise, relevant and accurate sales intelligence at the point of need -- directly within the SalesView CRM mash-up," added Anderson, an information industry veteran who is also a former VP and Editor-in-Chief of Hoover's.

The InsideView Smart Cloud includes Smart Agents™, Smart Connections™ and Smart Records™ technologies:

--  Smart Agents identify compelling business events and key company
    insights from the thousands of data sources SalesView monitors, and notify
    sales reps in real-time via email or mobile devices.
--  Smart Connections surface the hidden relationships that exist between
    sales reps and their prospects through colleagues, previous employers, and
    existing customers.  SalesView also integrates seamlessly with LinkedIn and
    Facebook, letting salespeople tap into their relationships on these
    platforms.
--  Smart Records technology generates a single, composite record -- a
    Smart Record -- by comparing similar company and contact profiles from
    multiple sources, identifying likely matches, and reconciling any
    conflicting data points.
    

The timely and relevant intelligence delivered by Smart Agents, complemented by the key relationships discovered through Smart Connections, enable sales people to call the right prospects at the right time. Smart Records deliver the most complete and accurate profile possible, which is increasingly important because of the proliferation of data sources, often resulting in conflicting or incorrect data between providers. As a vendor-neutral data aggregator, InsideView is in a unique position to leverage its technology to address this problem, ultimately delivering the most relevant and accurate sales intelligence.

About InsideView

InsideView is a Sales 2.0 leader, bringing intelligence gained from social media and traditional editorial sources to the enterprise to increase sales productivity and velocity. InsideView's award-winning sales intelligence solution, SalesView, continuously aggregates and analyzes relevant executive and corporate data from thousands of content sources to uncover new sales opportunities. SalesView delivers this intelligence natively within CRMs and mobile devices for optimum usability. The San Francisco-headquartered company was founded in 2005 and is venture-backed by Emergence Capital Partners, Rembrandt Venture Partners and Greenhouse Capital Partners. InsideView's products are used by more than 15,000 sales professionals and 1,700 companies worldwide, including Adobe, BMC, CapGemini, IBM, Polycom, and VMWare. InsideView's CRM partners include Salesforce.com, SugarCRM, NetSuite, Microsoft, and Oracle. For more information, visit www.insideview.com.

Contact Information: Contact: Jesse Odell or Christopher Schreiber LaunchSquad 415-625-8555 insideview@launchsquad.com