SAN DIEGO, CA--(Marketwire - August 5, 2009) - Earl
Scheib Paint & Body (Earl Scheib), the country's largest
privately-owned and operated auto paint and body repair service company,
has launched a new ad campaign highlighting Earl Scheib as the economically
savvy choice for car painting and car repair and using humor to
alleviate the stress associated with car accidents and car repairs.
Created by Earl Scheib's recently named advertising agency, Fishtank Brand Advertising of San
Diego, the new campaign employs edgy comedy and a memorable tagline --
"Scheib Happens" -- to update the iconic slogan of years gone by.
"The campaign speaks to the realities of what goes on out there on the
road," said Fishtank Founder/Creative Officer Ryan Berman. "Accidents
happen. No one likes it. But when accidents happen, or 'Scheib Happens,'
Earl Scheib is there to help -- all at an economic-friendly price."
The "Scheib Happens" tagline playfully runs through the integrated campaign
including television and print -- in both English and Spanish -- in-store
branding, collateral and digital, as well as street team outreach.
The first television ad features a woman entering a bar to meet friends.
Instead, she is surprised to find her boyfriend flirting at the bar with
another woman. The slogan, "Scheib Happens," takes center stage when she
takes to the parking lot and leaves her mark on his sports car. This ad is
currently featured on YouTube at www.youtube.com/watch?v=6VoX72t32oM.
"Scheib Happens" strikes again in another ad where a young teenage boy
dressed in a tuxedo anxiously waits for his prom date on the front porch of
her house. After she opens the door, her smile quickly turns to a look of
disgust when she sees his dented and discolored car in the background. She
slams the front door and leaves him by himself. This "Scheib Happens" ad is
also featured on YouTube at http://www.youtube.com/watch?v=OxsSNLpikU8.
"Taking your car in to fix dings and dents is part of everyday life,"
continues Berman. "It's an unpleasant experience on all fronts -- you lose
time, money and oftentimes the process is stressful and confusing. But, it
doesn't have to be. When 'Scheib Happens,' Earl Scheib makes it happen."
About Earl Scheib
Earl Scheib Paint & Body is the country's largest company-owned and
operated auto paint and body repair service and currently operates 86
locations across the country. For more information, visit
www.earlscheib.com or call 800-NEW-EARL (800-639-3275).
About Fishtank
Fishtank Brand Advertising is a nationally recognized award-winning idea
generation, advertising and brand building agency that specializes in
creative business and problem solving. Fishtank has a proven track record
of creating empathy with consumers, which ultimately has increased business
for their progressive clients nationwide. Since the company launched in
2004, notable clients have included Aetna, Autism Society of America,
London Olympics 2012, Nike, Olevia HDTV, Pony International, Ringling
Brothers & Barnum and Bailey, UNICEF and Vivitar. They are also the
founders of gohangten.com, a weekly trendspotting underground report that
helps clients look at marketing sideways. For more information, visit
www.fishtankba.com.