CHICAGO, IL--(Marketwire - August 5, 2009) - In Kentucky, more than 500,000 residents are living without health insurance coverage. While there are many barriers to health insurance coverage, two major obstacles include a misunderstanding of the cost of health insurance and the lack of tools to effectively comparison shop., an online health insurance resource, provides a solution to both obstacles in one place. With GoHealthInsurance technology, Kentucky residents can compare plans available to them instantly online and apply online for coverage from UnitedHealthOne.

Currently, offers online applications for UnitedHealthOne coverage in 15 states and is expanding rapidly.

"Now with UnitedHealthOne Kentucky health insurance plans on our platform, residents can go through the entire process of buying health insurance online," said Tricia Hembling, PMP, Senior Project Manager of Product Development at Norvax, Inc., the parent company of

Because purchasing health insurance can be intimidating, consumers require a tool that simplifies everything, explained Hembling. Even if a shopper would like to speak with a person for assistance, licensed agents are available through's free service.

Today, agents and brokers in the GoHealthInsurance network span virtually every corner of the country. Every month, thousands of Kentucky residents request free health insurance quotes from the network.

"For most people, purchasing health insurance isn't something they do often. makes it easy for shoppers to find the coverage they're looking for," added Hembling.

If you'd like to compare health insurance options in Kentucky and apply online for UnitedHealthOne coverage, visit to get free quotes and compare rates instantly. To browse health insurance plans by state on, shoppers can visit

About GoHealthInsurance makes buying health insurance simple. GoHealthInsurance explains health coverage options in plain English, provides free health insurance quotes, connects shoppers with local agents, and helps consumers choose plans that meet their health and budget needs.

Contact Information: Contact: Michael Mahoney GoHealthInsurance 888-250-3409