NEW BERN, NC--(Marketwire - August 5, 2009) - BSH Home Appliances Corporation, North America announced that its Bosch brand has started production of Vision laundry at its New Bern, NC manufacturing facility. BSH executives, engineers and manufacturing associates welcomed local dignitaries at a special launch ceremony at the company's state-of-the-art laundry factory as the first Vision washer and dryer pair rolled off the assembly line.

Michael Traub, president and CEO of BSH Home Appliances, stated, "The pride of the people who design and build quality Bosch products is clearly on display as we witness the arrival of the newest addition to our family of appliances produced with efficiency in mind every step of the way. Bosch appliances are built using practices and materials that reduce the environmental footprint of manufacturing and when consumers get them home, they deliver high efficiency in terms of energy, water and savings on utility bills."

"Vision laundry is the future of front-load laundry," said Gotthard von Hundt, Sr. VP of Laundry at Bosch Home Appliances. "This completely new platform boasts advanced features that deliver the most efficient performance without compromising cleaning results."

Bosch is a leader in the full-sized laundry category, having received top rankings and accolades since the debut of Nexxt laundry. The new Vision line is engineered to expand on Bosch's accomplishments while delivering the latest in laundry technology. Vision features the most energy- and water-efficient full size front-load washers in the U.S. and will be available on August 15, 2009 in white 300, 500 and 800 Series side-by-side or stacked installation models.

About BSH Home Appliances Corporation

BSH Home Appliances Corporation manufactures and markets small and major home appliances which are known throughout North America for their high-quality and superior innovation. BSH sells its Bosch, Thermador and Gaggenau branded products throughout North America, through distributors, independent appliance dealers, national and regional retailers, builders and large buying groups. BSH Home Appliances Corporation is a wholly-owned subsidiary of BSH Bosch und Siemens Hausgeräte GmbH, headquartered in Munich, Germany, the world's third largest home appliance manufacturer. Manufacturing facilities are located in New Bern, North Carolina, and La Follette, Tennessee.