Dorman Products, Inc., Supplier of Automotive Replacement Parts, Announces Window Regulator and Window Lift Motor Digital Catalog
| Source: Dorman Products, Inc.
COLMAR, PA--(Marketwire - August 7, 2009) - Dorman
Products, Inc. (NASDAQ : DORM ), supplier of "New to the Aftermarket"
products and innovative repair solutions, today announced the addition of a
Window Regulator & Window Lift Motor Digital Catalog to
www.DormanProducts.com. This catalog is done in the user-friendly Flipbook
format giving the feel of a printed catalog but with instant access and
interactive capabilities such as product and keyword search.
This Digital Catalog features over 700 Window Regulators and Window Lift
Motors with coverage for domestic and import models. The Buyers Guide
section of the catalog shows pictures and a brief application description
of Dorman's extensive line of window regulators and window lift motors in
part number order. The Application Guide section provides detailed
application information listed by Make and Model.
Chris Nierintz, Manager of Product Data Services, remarked, "This Digital
Catalog gives you the form, function and key benefits of a printed catalog
in a whole new way by using full motion flip-animation. But, unlike a
printed catalog, the digital version can easily be changed to add new SKUs,
photos and applications to give customers access to the latest information.
Our goal is to update the catalog quarterly as new SKUs are added to this
fast growing product category. This format also allows customers to view
and print the guide at any time."
With 300 Aftermarket Exclusive SKUs, the Dorman Window Regulator Program gives Dorman customers
more opportunities to take sales from the OE Dealer and their competitors.
In addition, our Window Lift Motor Program provides significant inventory
savings as a result of our engineered and tested consolidations plus ease
of installation with our Plug-n-Play harnesses and hardware.
Dorman Products, Inc. is a leading supplier of OE Dealer "Exclusive" automotive replacement parts,
automotive hardware, brake products, and household hardware to the
Automotive Aftermarket and Mass Merchandise markets. Dorman products are
marketed under the OE Solutions™, HELP!®, AutoGrade™, First
Stop™, Conduct-Tite®, Symmetry® and Scan-Tech® brand names.
Forward looking statements in this release are made pursuant to the safe
harbor provisions of the Private Securities Litigation Reform Act of 1995.
Such forward looking statements are subject to certain risks and
uncertainties that could cause actual results to differ materially from
those projected. Readers are cautioned not to place undue reliance on these
forward looking statements which speak only as of the date hereof. Factors
that could cause actual results to differ materially include, but are not
limited to, those factors discussed in the Company's 2008 Annual Report on
Form 10-K under "Item 1A - Risk Factors."