CHICAGO, IL--(Marketwire - August 8, 2009) - In an effort to enhance visitor usability, online health insurance connector continuously changes elements on their tools to improve the consumer experience and maximize efficiency.

The changes undertaken, including those most recently on the health insurance quotes request form, are inspired by web analytics and consumer feedback provided in online surveys.

Yesterday, launched a new quote request form design based on consumer data showing that the new design presented an easier to use interface.

In the new interface, a few different elements were modified, including:

-- Smarter navigation to better inform a consumer their step in the
-- Larger, easier to read text
-- Larger input fields for entering basic information

When consumers request free health insurance quotes through this improved form, they can view and compare plans online with GoHealthInsurance quoting technology. Shoppers are also matched with local health insurance agents for live assistance.

One of the best advantages of the service at is the ability to connect directly to a licensed agent. Agents and brokers are trusted advisors who can help shoppers work through their health and budget needs then identify a compatible health plan. In the GoHealthInsurance Network, agents are licensed with top carriers including UnitedHealthOne, many Blue Cross and Blue Shield companies, Aetna, Humana and more.

Through this request form, shoppers can also easily choose a plan and apply online directly through a major health insurance company.

To request free health insurance quotes online and use the new form, browse to For access to the entire collection of health insurance finding tools at, visit

About GoHealthInsurance makes buying health insurance simple. GoHealthInsurance explains health coverage options in plain English, provides free health insurance quotes, connects shoppers with local agents, and helps consumers choose plans that meet their health and budget needs.

Contact Information: Contact: Michael Mahoney GoHealthInsurance 888-250-3409