BOSTON, MA--(Marketwire - August 10, 2009) -
Aberdeen
Group, a Harte-Hanks Company (
NYSE:
HHS), leads the market as the first
research firm to bring valuable research to its readers for anytime,
anywhere access via the Amazon Kindle. With more than 2.5 Million readers
in over 40 countries including 90% of the Fortune 1,000 and 93% of the
Software 500, Aberdeen has helped companies world-wide become Best-in-Class
for more than two decades with fact-based research to enable organizations
to get ahead and drive business results.
The newly released
Aberdeen Report: 2009 State of the
Market: Mid Year Insights is the first piece of industry research to be
provided on the Amazon Kindle. This report highlights data from 1,607
executives in 36 different countries to understand what drives buyers'
decisions; how is the competition responding to the marketplace; and what
changes to business process are likely to yield the greatest return. The
report has been hailed as the "2009 Business Leaders Guide" to assist
business leaders in comparing goals, strategies, tactics, and investment
priorities with their peers while seeking opportunities to contextualize
and embrace the findings to improve their own business. The report reveals
where business has been over the past year, where it stands today and --
for those able to recognize opportunity -- what the future brings. Kindle
users can access The Aberdeen Report at:
http://www.amazon.com/s/ref=nb_ss_b?url=node%3D154606011&field-keywords=aberdeen+group&x=19&y=22
"As the world's leading provider of fact-based research, it was imperative
for the 2009 Aberdeen Report to be accessible via the Kindle to executives
and line of business professionals who depend on a deep understanding of
market intelligence to successfully compete in today's volatile economy,"
comments Andrew Boyd, President of Aberdeen Group. "The Kindle will provide
Aberdeen's 2.5 Million readers world-wide access to the knowledge, tools
and recommendations to grow, change and adapt business strategies to the
constantly changing market."
Kindle users can access The Aberdeen Report at:
http://www.amazon.com/s/ref=nb_ss_b?url=node%3D154606011&field-keywords=aberdeen+group&x=19&y=22
About The 2009 Aberdeen Report State of the Market: Mid Year Insights:
Each section of the report is designed to serve two purposes: 1) educate
the CEO on key trends, initiatives and developments; and 2) provide
guidance to functional leaders as they encounter new challenges, embrace
new opportunities and adapt to the changing economic environment, providing
executive teams with a roadmap to navigate through uncertain times. A hard
copy of the report can be obtained at:
http://resources.aberdeen.com/2009AberdeenReport
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights that
drive decisions. For additional information, visit
Aberdeen or call (617) 854-5200, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Tracey Jones
Aberdeen Harte-Hanks
(925) 264-1838
tracey.jones@aberdeen.com
