LINCOLNSHIRE, IL--(Marketwire - August 11, 2009) - Camping World, the nation's largest RV and outdoor retailer, today announced their unique effort to mirror the government program "Cash for Clunkers" currently supported by the Automotive Industry and Department of Transportation.

Camping World's self-funded recycle and save initiative called "Cash for Campers" is aimed at current Recreational Vehicle owners. This program is focused on improving the quality of vehicles currently in circulation as well as stimulating the economy in heavy hit manufacturing states such as Iowa and Indiana. The "Cash for Campers" program incentivizes RV consumers to transition into new and more fuel efficient motorized RVs when they trade in an older, less fuel efficient model.

Camping World has aligned itself with the three top selling motorhome manufacturers in America: Damon, Winnebago and Four Winds. All are currently leading the charge towards improving environmental issues; with efforts in such areas as chassis selection, fuel savings through design and long-term durability. These changes are evident in their current motorhome line-up such as the View, Navion, Avanti and Serrano to name a few.

Marcus Lemonis, Camping World Chairman & CEO, commented, "As the market leader, Camping World currently retails over 18% of all new motorhomes sold in the U.S. We believe that an accelerated transition of the current installed base ultimately accomplishes several important goals; to remove less fuel efficient models from the roads, increase the demand for new and more efficient motorhomes which will ideally result in assisting the RV manufacturers in putting people back to work."

Camping World also plans to permanently retire less fuel efficient models ages 1984 and older through a salvage process. Lemonis further detailed, "If a consumer owns a less fuel efficient and less technologically advanced motorhome and is interested in trading it in through the 'Cash for Campers' program, their unit is eligible for a cash allowance towards select new models at Camping World."

The company expects to launch similar programs in the near future on recycling towable models as well as select RV accessories with more details to be released as plans get underway.

More details about the program can be found at

About Camping World

Founded in 1966, Camping World is America's largest direct marketer and specialty retailer of recreational vehicles and outdoor camping accessories and services. The company grew from a single point location in Bowling Green, KY to operating successful nationwide Supercenters.

Over the last five years, Camping World has progressively expanded their products and services offering therefore providing consumers with a vast selection, convenience and value. Camping World now operates under the department store model as a one stop shopping destination providing services to enhance and protect the RV lifestyle including: Recreational Vehicle Sales; RV Rentals; RV Service & Collision; over 8,000 RV & outdoor accessories; Performance & Tow centers; Detail & Refurbishment centers known as RV Spa; President's Club customer loyalty program; Campground reservations & directories; RV Finance and Insurance; RV Tours & Travel; and a nationally distributed magazine called RV View.

The dynamic Camping World retail network headquartered in Lincolnshire, Illinois, currently operates in 33 states and serves over 4 million RV enthusiasts.

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Contact Information: Diana Ardelean SVP of Communications Camping World 847-229-6425