Contact Information: Diana Ardelean SVP of Communications Camping World 847-229-6425
Camping World Launches "Cash for Campers" Recycle & Save Rebate Program
| Source: Camping World
LINCOLNSHIRE, IL--(Marketwire - August 11, 2009) - Camping World, the nation's largest RV and
outdoor retailer, today announced their unique effort to mirror the
government program "Cash for Clunkers" currently supported by the
Automotive Industry and Department of Transportation.
Camping World's self-funded recycle and save initiative called "Cash for
Campers" is aimed at current Recreational Vehicle owners. This program is
focused on improving the quality of vehicles currently in circulation as
well as stimulating the economy in heavy hit manufacturing states such as
Iowa and Indiana. The "Cash for Campers" program incentivizes RV consumers
to transition into new and more fuel efficient motorized RVs when they
trade in an older, less fuel efficient model.
Camping World has aligned itself with the three top selling motorhome
manufacturers in America: Damon, Winnebago and Four Winds. All are
currently leading the charge towards improving environmental issues; with
efforts in such areas as chassis selection, fuel savings through design and
long-term durability. These changes are evident in their current motorhome
line-up such as the View, Navion, Avanti and Serrano to name a few.
Marcus Lemonis, Camping World Chairman & CEO, commented, "As the market
leader, Camping World currently retails over 18% of all new motorhomes sold
in the U.S. We believe that an accelerated transition of the current
installed base ultimately accomplishes several important goals; to remove
less fuel efficient models from the roads, increase the demand for new and
more efficient motorhomes which will ideally result in assisting the RV
manufacturers in putting people back to work."
Camping World also plans to permanently retire less fuel efficient models
ages 1984 and older through a salvage process. Lemonis further detailed,
"If a consumer owns a less fuel efficient and less technologically advanced
motorhome and is interested in trading it in through the 'Cash for Campers'
program, their unit is eligible for a cash allowance towards select new
models at Camping World."
The company expects to launch similar programs in the near future on
recycling towable models as well as select RV accessories with more details
to be released as plans get underway.
More details about the program can be found at
www.CampingWorld.com/cashforcampers.
About Camping World
Founded in 1966, Camping World is America's largest direct marketer and
specialty retailer of recreational vehicles and outdoor camping accessories
and services. The company grew from a single point location in Bowling
Green, KY to operating successful nationwide Supercenters.
Over the last five years, Camping World has progressively expanded their
products and services offering therefore providing consumers with a vast
selection, convenience and value. Camping World now operates under the
department store model as a one stop shopping destination providing
services to enhance and protect the RV lifestyle including: Recreational
Vehicle Sales; RV Rentals; RV Service & Collision; over 8,000 RV & outdoor
accessories; Performance & Tow centers; Detail & Refurbishment centers
known as RV Spa; President's Club customer loyalty program; Campground
reservations & directories; RV Finance and Insurance; RV Tours & Travel;
and a nationally distributed magazine called RV View.
The dynamic Camping World retail network headquartered in Lincolnshire,
Illinois, currently operates in 33 states and serves over 4 million RV
enthusiasts.
For more information, visit us online at www.campingworld.com