ARLINGTON, VA--(Marketwire - August 11, 2009) - The Dental Trade Alliance (DTA), a nonprofit trade association representing leading dental manufacturers, distributors, and laboratories, will be unveiling its "Oral Healthcare Can't Wait™" awareness campaign to members attending its annual meeting being held August 11-13 in Washington, DC at the Hyatt Regency Washington on Capitol Hill.

The multifaceted campaign was developed by Lanmark Group, the dental industry's leading advertising, marketing, and communications agency, with the objective of warning consumers about the risks of postponing regular dental checkups and recommended treatment. According to DTA chief executive officer Gary Price, "The current economic climate is causing many people to either postpone the treatment plans recommended by their dentists, or to put off dental visits altogether. Unfortunately, there are long-term health risks associated with postponing oral care."

Some of the risks that Price is referring to include the following:

--  Tooth decay is a progressive disease. Postponing treatment can lead to
    more complex, more expensive treatment, such as a root canal or extraction.
--  Tooth decay is a communicable disease. Your untreated cavities can be
    spread to your loved ones.
--  Recent studies have linked undiagnosed and untreated periodontal
    disease with a negative impact on patients with heart disease, diabetes,
    and other systemic health conditions.
--  Chronic bad breath is usually due to conditions that may be easily
    prevented by regular oral hygiene appointments and consultation.

The potential health risks of postponing oral healthcare treatment can be significant, with more and more published research supporting the existence of a strong link between optimum oral health and overall well-being -- especially in the area of periodontal disease. "But it doesn't have to be this way," explains Price. "Although we face economic challenges on a national basis, the majority of Americans still have the ability to make continued and comprehensive oral care an integrated part of their lives."

Is the Oral Healthcare Can't Wait Campaign just a way for dentists to make money during tough times? Absolutely not, says Price. "The mouth is the gateway to the rest of the body and its overall health. If more people realized this, they would prioritize their discretionary spending accordingly. Choosing between undergoing periodontal disease treatment and buying a new cell phone would become a no-brainer."

--  Dental professionals are primarily focused on prevention when their
    patients allow them to do so. However, many wait until emergency conditions
    such as pain prevail. By this time, the course of treatment is more
    invasive and costly.
--  Many patients are not taking full advantage of the scope of services
    covered by their dental insurance. Your dentist's office manager can be
    very helpful in this area.
--  Most dentists are very flexible when it comes to paying out-of-pocket
    expenses. Ask about using a credit card or working out a payment plan.
--  Talk to your dentist about prioritizing your treatment plan. Ask what
    needs to be done immediately and what can wait until you have more
    discretionary income.

"Oral Healthcare Can't Wait is a very important national initiative with the ultimate goal of sustaining and improving oral health in America," explained Price. "I'm very grateful for the level of commitment we've received thus far from the entire dental industry, including manufacturers, trade publications, distributors, dental laboratories, and Main Street dentists. If we work together, we can make a difference."

More consumer information regarding the Oral Healthcare Can't Wait Campaign can be found online at Dental professionals are invited to visit or call the Dental Trade Alliance at 703-379-7755.

About the Dental Trade Alliance

The Dental Trade Alliance is an association of companies that provide dental equipment, supplies, materials, and services to dentists and other oral care professionals. Its member companies are distributors, dental laboratories, and manufacturers located in the United States, Canada, and Mexico. By providing the best equipment, materials, and services to dentists and oral care professionals, they are partners in improving the oral health of everyone. For more information, visit or call 703-379-7755.

Contact Information: Agency Contact: Michael Ventriello Lanmark Group 732-389-4500 ext. 181