BEVERLY HILLS, CA--(Marketwire - August 13, 2009) - Ewire -- Salon City, Inc. (PINKSHEETS: SALN), an emerging media company, lifestyle brand and publisher of its flagship publication Salon City magazine, announced that its new print publication, Beauty Entertainment magazine, will make the scheduled national debut of its premiere issue beginning next week on August 21st.

"The response to Beauty Entertainment magazine (called BE! for short), is as positive as we've ever seen," said Steven Casciola, Salon City's President and CEO. "We're off to a positive start in terms of garnering broad industry interest among many new companies."

Advertising space for the premiere issue sold out within two weeks, following the announcement of the publication's launch plans at a recent Las Vegas trade conference. The companies buying ads actually did so "sight unseen" -- due primarily to their excitement over management's decision to have BE!'s design reflect other mega-fast-selling magazines like People, Us Weekly, OK!, Life&Style, etc. that use a colorful entertainment format, look and feel. BE! is now added to that list of magazines with a noticeable point of difference being that BE! is focused on salon people and beauty entertainment. Management says BE!'s already creating a buzz among beauty pros as the industry's new "Salon People" magazine.

Casciola commented on the response for the magazine's marketing support programs, "We're seeing beauty distributors showing interest in our retail branding option which is designed to align independent salons to our own licensed national distribution and retail network. Salons are eligible to be rated and can remain in their cities' HOT 100 Salons in America as they continue to generate news and participate in our media communications, retail program, network and goals.

"The company's 2009-10 media plan announces that it is again making a strategic move to focus on salon distribution channels as well as consumer retail newsstands and selling direct. Casciola says the multi-channel distribution strategy is being well received; "To date, our approach has met with unanimous approval."

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Contact Information: Media Relations 888-522-3263