CHICAGO, IL--(Marketwire - August 17, 2009) - In the world of health care and health insurance reform, many lawmakers -- including President Barack Obama -- favor the creation of an online health insurance exchange where consumers can compare rates, benefits and choose a policy that best fits their needs.

As the president said last month in his weekly address, health reform "must include an insurance exchange: a one-stop shopping marketplace where you can compare the benefits, cost and track records of a variety of plans."

The "exchange" would include individual health insurance options from private insurers and a government-run public health plan. But with the news that the public option may be excluded in the final reform bill, does that signal the end of an online exchange?

In fact, an established online health insurance exchange already exists at The independent online portal has helped millions of Americans find affordable individual insurance coverage with its interactive web-based tools.

As a health insurance exchange, consumers can visit to compare competing plans from top private insurance companies and apply online for coverage. With GoHealthInsurance technology, consumers can easily view health insurance quotes instantly and shop for coverage online exactly as lawmakers in Washington envisioned.

Every day, thousands of consumers go to to shop for insurance online. GoHealthInsurance has processed more than 3.5 million instant health insurance quotes in the last 24 months. is unique in the marketplace because consumers have the support of a nationwide network of independent insurance agents to help them explore their options.

Thanks to, President Obama doesn't have to look far to find an online insurance exchange to help Americans obtain affordable individual health insurance coverage.

Consumers ready to use the GoHealthInsurance online exchange at can visit to compare competitive plans, view health insurance quotes, speak with licensed agents and submit online applications. All the tools on are available free for all Americans.

About GoHealthInsurance makes buying health insurance simple. GoHealthInsurance explains health coverage options in plain English, provides free health insurance quotes, connects shoppers with local agents, and helps consumers choose plans that meet their health and budget needs.

Contact Information: Contact: Michael Mahoney GoHealthInsurance 888-250-3409