SKILLMAN, NJ--(Marketwire - August 18, 2009) -  (August 18, 2009) -- Sometimes, we all need a little extra sense of protection. The makers of CAREFREE^® have the solution with new ULTRA PROTECTION™ pantiliners. Ten times more absorbent than an ordinary liner*, CAREFREE^® ULTRA PROTECTION™ pantiliners are perfect for those "oops" moments, light(er) period days, a tampon back-up or any other occasion when your regular liner just isn't cutting it. With the protection of a pad and the comfort and thinness of a liner, CAREFREE^® ULTRA PROTECTION™ pantiliners are absorbent enough for any day, but thin enough for every day.

Product Benefits:

• Offers ten times more absorbency than an ordinary liner*.
• Wings keep it in place for all-day confidence.
• Designed to be thin and flexible for complete comfort.
• Odor control system neutralizes odors for complete freshness.

Retail Availability:

• Sold nationwide at mass merchandise retailers, drug stores and grocery stores.

Suggested Retail Price:

• Approximately $2.95 - $3.95 for 16 ct. pack and $5.48 - $7.08 for 32 ct. pack.

Get a Free Sample:

• http://www.CarefreeFreshStart.com

About the CAREFREE^® Brand

CAREFREE^® has been a feminine brand for over three decades, offering a full line of products to help women feel fresh, confident and carefree. CAREFREE^® liners fulfill a range of protection and freshness needs, with CAREFREE^® Original liners, CAREFREE^® BODY SHAPE™ liners and unique CAREFREE^® liners Thong With Stay-Put Wings. For a complete list of products, visit www.carefreeliners.com

© McNEIL-PPC, Inc. 2009

*vs. CAREFREE Original Liners

Contact Information:

For more information, contact:
Melissa Todisco
Hunter Public Relations
(212) 679-6600, Ext. 244
mtodisco@hunterpr.com

Teresa Panas
CAREFREE^® Brand
908-904-3198
tpanas@its.jnj.com