DALLAS, TX--(Marketwire - August 18, 2009) - China Crescent Enterprises, Inc. (OTCBB: CCTR) today announced the upcoming on-demand Webcast scheduled for this Friday, August 21 to review the Company's second quarter financial performance is also scheduled to include a review of the Company's previously announced suggested fair value pps of $0.30. Yesterday, the Company announced that management expects a favorable net income surprise for the second quarter of approximately $1 million, which would make this quarter the most profitable quarter in the Company's history since listing publicly. The Company has recently been listed on the Regulation SHO threshold security list indicating a possible short squeeze. The Webcast on Friday will include a discussion of the possible short squeeze and how the covering of short positions identified by Regulation SHO could support a price per share movement toward the Company's previously announced suggested fair value target pps.

A link to the upcoming Webcast will be available Friday, August 21, 2009 on the Company's corporate website www.chinacrescent.com.

Regulation SHO Listing Indicates Stock May Have Been Sold Short

Regulation SHO is intended to provide a regulatory framework governing short selling of securities. Regulation SHO is designed, in part, to fulfill several objectives, to include establishing uniform locate and delivery requirements in order to address problems associated with failures to deliver and potentially abusive "naked" short selling (i.e., selling short without having borrowed the securities to make delivery).

See the following link for more information: http://www.nasdaqtrader.com/trader.aspx?id=RegSHOThreshold

A Buy-In and Increased PPS May Result to Cover Possible Short Sales

China Crescent has been added to the threshold security list because a number of stock sales have been transacted but the actual shares have not been delivered. The number of failures to deliver has exceeded the Regulation SHO guidance. China Crescent will remain on the threshold security list until the specified level of fails has not exceeded the Regulation SHO standard for five consecutive settlement days. Any failure to deliver that has resulted from a "naked" short sale may result in a corresponding stock purchase to cover the short position. Stock purchasing to cover short sales can add to the ordinary demand for stock purchases and correspondingly contribute to an increased price per share.

Corporate E-mail Updates

To sign up to receive company updates or to obtain more information on the Company, please visit www.chinacrescent.com.

About China Crescent Enterprises, Inc. (http://www.chinacrescent.com/)

China Crescent Enterprises, Inc. reported over $40 million in profitable Revenue in 2008. The Company is a technology leader in the rapidly developing Chinese market specializing today in software engineering, high quality software development and digital multimedia outsourcing services delivered to customers globally. At the same time, the firm is a systems integrator and value added reseller of major global hardware brands in the Chinese domestic market.

Headquartered in Dallas with operations in Shanghai and Beijing, China Crescent bridges the gap between Western and Eastern business cultures to assist Western clients in realizing the advantages of the high quality, low cost technology products and services available from China. China Crescent also assists Western clients in localizing products and services to realize the tremendous growth potential available by expanding into the Chinese Market.


This press release contains forward-looking statements that involve risks and uncertainties. The statements in this release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause China Crescent's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

Contact Information: Contact: China Crescent Enterprises, Inc. ir@chinacrescent.com 214-722-3065