Punkhelsinki Selects Severa 3 for Project Management and PSA System

SaaS-Solution Enables the Advertising Agency to Monitor Sales and Billing Independently of Time and Place


NEW YORK, NY--(Marketwire - August 25, 2009) - Severa Corporation, a developer of leading project management tools for professional services automation (PSA), announced today that Helsinki, Finland-based advertising agency Punkhelsinki, selected Severa's PSA system to ensure efficient accounting, more accurate project billing, and project management best practices.

Punkhelsinki is a new wave advertising agency. The firm provides marketing and design services to companies that want to question traditional marketing and challenge their market position.

Before Severa 3 implementation, Punkhelsinki didn't have a system to monitor working hours or for CRM, billing and project management. Previously, the agency had used Excel spreadsheets to enter project work time, from which information was compiled for customer billing. Implementing a PSA system brought a major improvement for the agency's daily workflow.

"We jumped from Excel directly to the space age with the Severa PSA system," stated Punkhelsinki CEO Jan Schaper.

Severa 3 was not the only PSA service that Punkhelsinki evaluated. "Severa's highly developed and user friendly UI and layout concept convinced us that it was the best service for us," said Schaper. "Two of our employees are currently using Severa but we are aiming to have all our employees switch to the system by the end of the year."

Punkhelsinki CEO Schaper has already seen the benefits a single system can have on all office routines. "We can now perform all our actions via Internet and automatically by entering only one parameter." He is also content that Severa enables the monitoring of sales and customer billing regardless of time and place.

Severa enables its customers to manage customers, projects, work time and billing easily and efficiently with one system. Severa users are professional services organizations in the fields of advertising, management consulting, architecture, engineering and IT services.

Further information:

Punkhelsinki, CEO Jan Schaper, Tel. +358 40 577 2073, jan(at)punkhelsinki.fi

Severa Corp / Sales Director Jussi Pekkala / Tel. +358 45657 2475, jussi.pekkala(at)severa.com

About Punkhelsinki

Punkhelsinki defines itself as a new wave advertising agency. The company provides marketing and design services to companies that want to question traditional marketing and change the competitive situation on their market through advertising and marketing communications. Punkhelsinki drives its activities with ideas that pull down the barriers between commercialism and cultural life. They aim at opening and keeping up communication between customer companies and their interest groups. For more information on Punkhelsinki visit www.punkhelsinki.fi.

About Severa

Severa Corporation is a leading provider of SaaS-based professional services automation designed to take the pain out of project management for small- to medium-sized businesses. Severa 3 is offered as an online application for verticals such as advertising agencies, IT, consulting, law firms, engineering houses and architecture firms. Severa enables its customers to manage customers, projects, work time and billing more easily and efficiently with one system. Severa's transparency into project data helps communicate business objectives, optimize resource allocation and reduce revenue leakage. Severa has received the Red Herring Global 2008 Winner Award. For more information on Severa Corporation visit www.severa.com.

All trademarks contained within this press release are the sole property of their respective owners and are hereby acknowledged.

Contact Information: Severa Press Contacts: USA: Victor Cruz Principal, MediaPR.net vcruz@mediapr.net Tel: +1 (401) 349-3369 Finland: Karoliina Caforio Severa Communication Manager pr@severa.com +358 45 127 5352