RNB to implement a combined rights issue and private placement

This press release may not be published or distributed directly or
indirectly in the US, Canada, Japan or Australia. Nothing in this
press release shall be considered to comprise an offer to invest in
or otherwise trade in shares in RNB. The proposed rights issue will
not be directed to persons domiciled or living in the US, Canada,
Japan or Australia or any other country that requires an additional
prospectus or other offer documentation, registration or other
measures apart from what applies by Swedish law apart according to
applicable exceptions. No securities in RNB will be registered in
accordance with the United States Securities Act of 1933 or any
provincial law in Canada.


  * Konsumentföreningen i Stockholm ("KfS") will become a shareholder
    in RNB RETAIL AND BRANDS through a private placement that will
    contribute about SEK 215 M to the Company before issue costs and
    KfS will become the owner of 21.1 percent of the shares and
    voting rights in the Company[1]

  * The issue price is SEK 6.15 per share

  * Laszlo Kriss, President of KfS, is proposed as a member of the
    RNB Board of Directors

  * At the same time, RNB is implementing a rights issue that will
    contribute at most about SEK 100 M before issue costs, at an
    issue price of SEK 6.15 per share

  * The subscription period for the rights issue extends from
    September 25, 2009 up until October 9, 2009

  * The share issues are subject to approval at an Extraordinary
    General Meeting on September 10, 2009

  * Shareholders representing about 30 percent of the voting rights
    in RNB have pledged to vote in favor of the share issues at the
    Extraordinary General Meeting

Background
Due to the weak performance by the Company's subsidiary JC that
became noticeable in autumn 2007 and unprofitable establishments in
the department stores IIlum in Copenhagen and Steen & Ström in Oslo,
RNB RETAIL AND BRANDS has reached a level of indebtedness that is not
satisfactory. On March 29, 2009, the Company announced that as part
of its effort to improve its financial position and increase its
freedom of action, its stores at NK in Stockholm and NK in Gothenburg
would be sold to Åhléns AB. This sale is subject to special
investigation by the Swedish Competition Authority, which is expected
to be completed on September 1, 2009. The sales consideration amounts
to about SEK 440 M on a debt-free basis.

During autumn 2008, an action program was initiated at JC intended to
strengthen the company's future earnings potential and to protect and
develop JC's strengths as a jeans concept. This program is proceeding
as planned. To ensure financing of the action program now in progress
and to be able to exploit the opportunities arising under the
prevailing market conditions, the Board of Directors of RNB has
decided to offer a private placement to KfS of about SEK 215 M. The
Board of Directors has also decided to propose a rights issue for the
company's existing shareholders in the amount of approximately SEK
100 M, to enable existing shareholders to subscribe for shares on the
same terms as those applying to KfS. As a result, the company's
financial freedom of action will be further strengthened.
Accordingly, assuming full subscription of the rights issue, RNB will
receive a total of approximately SEK 315 M, before issue
expenses.

" I am very pleased to be able to present this agreement with KfS.
With this capital contribution, RNB will gain a significantly
stronger financial position. At the same time, the Company will
secure a long-term shareholder with excellent knowledge and relations
within our sector. The share issue guarantees the financing to
complete the turnaround of JC, which is now in progress and beginning
to show results, in a satisfactory manner," says President Mikael
Solberg.

"We are very pleased with the agreement with RNB, which from our
viewpoint entails a strengthening in a retail segment that targets
younger customers and in which the cooperative society currently is
weakly represented. In addition, I am convinced that this is a sound
investment for the society's members over the long term. We also
expect to be able to contribute to the Board's work through our
experience in the retail and property sectors," says KfS's President
Laszlo Kriss.

Details of the share issues
RNB and KfS have entered into an agreement in which KfS
has undertaken to subscribe for a total of 34,959,350 new shares in
RNB at a subscription price of SEK 6.15 per share. KfS's obligation
to subscribe for shares is conditional upon approval of the Board of
Directors' motion concerning the share issues by an Extraordinary
General Meeting in RNB not later than September 30, 2009 and election
of a representative for KfS to the Company's Board of Directors.
Subject to approval by an Extraordinary General Meeting, the Board of
Directors of RNB has decided firstly to propose a directed share
issue to KfS of 34,959,350 new shares at a subscription price of SEK
6.15, whereby the Company will receive SEK 215 M, and secondly to
propose a rights issues, whereby existing shareholders will be
entitled to subscribe for one (1) new share for every seven (7)
shares held at a subscription price of SEK 6.15, through which the
Company may receive at most an additional SEK 100 M. The increase in
the share capital resulting from the new rights issue will be at most
SEK 16,308,237 and the increase in the number of newly issued shares
will be at most 16,308,237. The total increase in the share capital
resulting from the two share issues will be at most SEK 51,267,587
and the increase in the number of newly issued shares will be at most
51,267,587.
An Extraordinary General Meeting to approve the Board of Directors'
issue motions will be held on September 10, 2009. Notification of the
Extraordinary General Meeting will be published in a press release
dated today and will be published in the Official Swedish Gazette and
in Svenska Dagbladet.
The major shareholders who are represented on the Board of Directors
of RNB, representing about 30 percent of the shares in the company,
take a positive view of the share issues and the election of Laszlo
Kriss as a member of the Board of Directors of RNB and
have undertaken to vote for the share issues and the election to the
Board of Directors at the Extraordinary General Meeting.

The proposed time schedule for the private placement is as follows:
September 10, 2009: Extraordinary General Meeting
September 10, 2009 - September 15, 2009: Subscription period
September 10, 2009 - September 15, 2009: Payment

The proposed time schedule for the rights issue is as follows:
September 10, 2009: Extraordinary General Meeting
September 17, 2009: First date for trading in shares ex-rights to the
new share issue
September 21, 2009: Record date for participation in the rights issue
September 25, 2009 - October 6, 2009: Trading of subscription rights
September 25, 2009 - October 9, 2009: Subscription through payment

Proposed new Board member
Laszlo Kriss. Born 1946.
President of Konsumentföreningen Stockholm (KfS) since 1996.
Chairman of Atrium Ljungberg AB and Board member of KfS and MedMera
Bank AB. Between 1986 and 2006, Kriss was President of various
property companies including KF Fastigheter, Fastighets AB Brogatan
and Atrium Fastigheter AB.

Description of KfS
Konsumentföreningen Stockholm (KfS) is a society controlled by its
members and the largest of Sweden's nearly 50 cooperative societies.
KfS was established in 1916 and currently has slightly more than
600,000 members.
The society does not conduct its own retail operations, but is a
part-owner in Kooperativa Förbundet (KF), which through its Coop
Retail Sales business area operates the chains Coop Konsum, Coop
Nära, Coop Extra and Coop Forum.
The society's primary mission is to enable its members to be active
and aware consumers, to provide economic benefits and to offer other
added value. The society has a strong financial position. In addition
to interest-bearing assets of slightly more than SEK 2 billion, the
society is the largest shareholder in Atrium Ljungberg AB, with a
38-percent interest.

Financial and legal advisors
Access Partners is the financial advisor to RNB. The law firm Vinge
is the legal advisor.

Press and analyst meeting
With reference to today's announcement, RNB will be holding a press
and analysts' conference. The conference will be held on the
company's premises at Regeringsgatan 29 today, August 26, at 10:00
a.m.

For further information, please contact:
Mikael Solberg, President, RNB RETAIL AND BRANDS
Tel: +46 8 410 520 20, +46 768 87 20 20, e-mail:
mikael.solberg@rnb.se

Gunnar Bergquist, CFO RNB RETAIL AND BRANDS
Tel: +46 8 410 520 01, +46 768 87 20 01, e-mail:
gunnar.bergquist@rnb.se

Cecilia Lannebo, IR RNB RETAIL AND BRANDS
Tel: +46 8 410 520 45, +46 768 87 20 45, e-mail:
cecilia.lannebo@rnb.se

For further information regarding KfS, please contact:

Laszlo Kriss, President of KfS
Tel: +46 8 714 39 74, +46 70 570 50 50, email:
laszlo.k@konsumentforeningenstockholm.se

RNB RETAIL AND BRANDS AB is organized on the basis of two business
areas - Polarn O. Pyret and a distribution platform for national and
international brands. Polarn O. Pyret is a brand focused on baby and
children's wear. The distribution platform consists of two main
areas, Department Stores and Store Concepts. Department store
operations are conducted via stores in the NK, Steen & Ström, Illum
department stores and Kosta outlet. The store concepts comprise JC,
Brothers and Sisters.

This is the type of information that RNB must disclose in accordance
with the Securities Trading Act or the Financial Instruments Trading
Act. The information was submitted for publication at 8:00 a.m. on
August 26, 2009.


[1] KfS's holding of shares and voting rights assuming full
subscription of the rights issue of SEK 100 M.