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Master Lock Introduces New Pink Security Products in Support of Breast Cancer Awareness
| Source: Master Lock
MILWAUKEE, WI--(Marketwire - September 9, 2009) - Master Lock, the industry leader in locks and
security products, is showing its commitment to breast cancer awareness with the
introduction of new pink security products just in time for National Breast
Cancer Awareness Month in October. In addition to raising awareness, Master
Lock is supporting The Breast Cancer Research Foundation® with a $15,000
donation.
"Breast cancer remains one of the most prevalent types of cancer in women
and we need to do everything we can to help find a cure," said John
Heppner, president and CEO of Fortune Brands Storage and Security, which
includes Master Lock. "By expanding our breadth of pink locking products,
not only are we helping consumers lock up their valuables to keep them safe
and secure, we hope to help unlock a cure for breast cancer by raising
awareness and funding research."
Each of the specially designed pink locking products is emblazoned with a
pink awareness ribbon, the universal symbol of breast cancer awareness, and
is targeted toward a range of security needs:
Locker Security
Keep gear safely locked up with Master Lock's new pink locker locks. Users
can create their own, easy-to-remember combination on a durable,
2-1/2-inch-wide metal lock (1534DPNK) using four wheels featuring letters,
numbers and characters. Combinations are resettable and allow for more than
one million combination possibilities. The wheels feature soft-touch dials
for a
no-slip grip. The suggested retail price (SRP) is $8.49.
Master Lock's 1-7/8-inch-wide padlock (1530DPNK) offers a pink twist on the
familiar rotary dial combination lock most people grew up with. The lock
comes with a preset combination and features a tough, stainless steel body
and durable anodized finish. The SRP is $4.34.
For lockers and other general security needs, Master Lock is once again
offering a 1-9/16-inch-wide covered pink padlock with a matching pink key.
This year, Master Lock has introduced a four-pack option (146Q) that offers
users considerable savings and the added convenience of all four locks
opening with the same key. The SRP for the four pack is $15.99, while the
SRP for a single lock (146D) is $5.99 and the SRP for a two pack (146T) is
$10.49. The locks' contemporary covered body protects from scratching.
Bike Security
Master Lock is also offering two new pink cable locks to keep bikes
stylishly safe. Both locks feature pink vinyl-coated cables to protect
bikes' finishes from scratching. The 6-foot x 10-millimeter locking cable
(8161DPNK) offers a keyless, resettable combination, a flexible steel cable
for strong cut resistance and a mounting bracket for fast, easy storage. It
offers heightened security features and has a SRP of $12.99.
A smaller, 4-foot x 8-millimeter locking cable (8143DPNK) comes with a
preset combination for easy, keyless convenience and a self-coiling cable
for easy storage. It has a SRP of $4.99.
Luggage Security and Backpack Security
Travel safely and securely with Master Lock's two new pink luggage locks.
Both locks feature a three-wheel customizable combination that users easily
set and reset for keyless convenience. The 1-1/8-inch-wide metal luggage
lock (4688DPNK) is designed to secure checked airline baggage and allows
Transportation Security Administration airport screeners to inspect and
relock baggage without damaging the lock. Its unique flexible cable
withstands abuse from baggage handling equipment, and the lock's bright
pink color makes baggage easy to spot and identify. The SRP is $6.99.
A 3-5/16-inch-wide durable metal lock (1548DPNK) designed for use on
backpacks, computer cases and carry-on luggage features a contemporary
carabiner shape for a modern look. The SRP is $4.99.
All pink padlock products are available now at select retailers nationwide
and on Amazon.com.
For more information, including product images, please visit Master Lock's
media room at www.masterlock.com/media. Additional high-resolution images
can also be obtained at http://onekit.enr-corp.com/1005660/images.html.
The Breast Cancer Research Foundation is dedicated to preventing breast
cancer and finding a cure in our lifetime by funding clinical and genetic
research worldwide. For more information about BCRF, visit www.bcrfcure.org
or call 1.866.FIND.A.CURE.
About Master Lock
Master Lock is the world's largest manufacturer of padlocks and related
security products providing innovative security solutions for home,
automotive, campus, power sports, bike and storage security needs for
consumers and contractors alike. Master Lock Company L.L.C. is an operating
unit of Fortune Brands, Inc., a leading consumer brands company.
Headquartered in Deerfield, Ill., Fortune Brands (NYSE : FO ) is included in
the S&P 500 Index. (www.masterlock.com)