WASHINGTON, Sept. 10, 2009 (GLOBE NEWSWIRE) -- FaceTime Strategy, a full-service technology enabled marketing and PR firm with offices in Dallas and Washington DC, announces the launch of their redesigned company website. Like most companies today FaceTime Strategy wanted a dynamic site that could only be made in Flash but was concerned about losing SEO and the ability to update content quickly.
To accomplish this FaceTime Strategy's digital team built a Content Management System that is tailored to the needs of a modern website. The CMS allows a site's user to update data via a web form interface, then that data is called in by Flash to populate the site's content. This was able to be done using a combination of actionscript 3 and php. Most of the text, many of the images, and some of the animations are handled this way, for several reasons:
* improves SEO, by referencing barebones files which can be easily read by search engines * increases efficiency in updating the website * it reduces load time * makes it possible to make major revisions on the site with minimal time
"It is really exciting to be able to create a site like this," said Max Lollar, FaceTime Strategy's Senior Production Designer. "We plan to offer similar sites to our clients so they can get the rich presentation of Flash but the ease of content updating that can only be found in a PHP site. Using Flash really lets me and my team gets creative and utilizing the PHP side of development lets our content providers stay on top of things."
Unlike other Flash content management systems, the FaceTime Strategy solution allows FaceTime to create visually rich sites with the ease associated to a scalable CMS system. FaceTime Strategy is looking forward to deploying this solution with its current and future clients.
About FaceTime Strategy
FaceTime Strategy is a full-service technology enabled marketing agency with expertise in interactive, outdoor, direct, events, image advertising and marketing that produce quantifiable results that improve a client's bottom line. FaceTime Strategy is headquartered in Washington D.C., with an office in Dallas. For more information, call 877.FCE.TIME or visit www.facetimestrategy.com. FaceTime Strategy is a Mason Media Group, LLC Company.