Fujifilm Brings Stylish Instax Mini 7S Instant Color Camera to U.S.

VALHALLA, NY--(Marketwire - September 23, 2009) - FUJIFILM U.S.A., Inc. today announced the availability of the Instax Mini 7S Instant Camera and Instax Mini Instant Color Film to the U.S. market. The Instax Mini 7S is a compact and lightweight instant film solution ideal for the on-the-go photographer or photo enthusiast. With its sleek and stylish design as well as high-end Fujinon optics, the Instax Mini offers customers a great looking camera that produces great looking, high-quality, credit-card sized, instant prints. Fujifilm's line-up of Instax instant cameras have been enjoying success in Asia and Europe for years, which has helped generate a loyal following in the United States, particularly over the last year.

"Once we introduced the Instax 200 Instant Film Camera System to professional and commercial markets in the U.S. late last year, we immediately began to receive inquiries about the availability of additional Instax cameras for the consumer market," said Kayce Baker, director of marketing, Professional Markets, Imaging Division, FUJIFILM U.S.A., Inc. "We believe the portability, chic design and print quality will be exactly what consumers are looking for in an instant photo solution that doesn't require any auxiliary printing device."

The Instax Mini 7S Instant Camera and Instax Mini Instant Film will be available at retail locations beginning in September 2009. MSRP for the Instax Mini 7S Instant Film Camera is $95.99 while MSRP for a 10-Pack of Instax Mini Instant Film is $19.99.

Instax Mini 7S Instant Camera

--  Automatic built-in flash for low-light shooting
--  Electronic shutter 1/60-sec
--  LED exposure indicator
--  Silken White Finish
--  5" w, 5" h, 2.5" d
    

Instax Mini Instant Film

--  ISO 800 film speed
--  Glossy finish
--  Sharp, clear reproduction
--  Vivid color and natural skin tones
--  Film size: 2" x 3"; image area: 1.8" x 2.4"
    

Starting in the late 1980's, Fujifilm began producing instant films in Japan and by 2003 was introducing branded peel-apart type instant films to the United States. The company's ongoing commitment to the culture of photography is a global, corporate commitment that is a key part of how Fujifilm contributes to the quality of life for people worldwide.

To learn more about the Fujifilm Instax Mini 7S Instant Film Camera and Instax Mini Instant Film, or to find out more about Fujifilm's entire line-up of instant film solutions, visit www.fujifilmusa.com.

About FUJIFILM

FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation providing digital and analog photographic imaging systems and services and Motion Picture Film products and services to consumers, professionals and businesses. For more information please visit www.fujifilmusa.com, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

FUJIFILM Corporation brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2009, had global revenues of $24 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

All product and company names herein may be trademarks of their registered owners.

Contact Information: Contact: Lauren Restuccia Fujifilm (914) 789-8329 lauren_restuccia@fujifilm.com James Baussmann Text 100 Public Relations (212) 871-4078 jamesb@text100.com