Seventh Generation Introduces the First EPA Registered Disinfectant Proven to Kill Germs Naturally
New Products Combat Influenza A, H1N1 and Other Germs and Viruses; Debut at Natural Products Trade Show
BURLINGTON, VT--(Marketwire - September 25, 2009) - Seventh Generation, the
nation's leading brand of non-toxic, environmentally safe household
solutions, incorporates the latest breakthrough in green chemistry with the
introduction of a new line of household disinfectant wipes and sprays. Debuting at the Natural
Products Expo East in Boston this week, the product line has the
distinction of being the first and only naturally-derived EPA registered
disinfectants approved to claim "kills over 99.99 percent of germs
naturally on hard, non-porous surfaces" and effective against the common
Influenza A virus ("the flu") and its related strain, H1N1, otherwise known
as "swine flu."
"As we face the threat of pandemics, it is increasingly important to
protect our health and that of our children by implementing good hygiene
practices and using disinfectants that are effective without the use of
harsh chemicals," says Dr. Alan Greene, practicing pediatrician, leading
green lifestyle authority and best-selling author. "Seventh Generation's natural
disinfectants are a historic product introduction for consumers and the
industry."
The four-SKU disinfectant line available for retail shelves in January 2010
includes:
-- Seventh Generation Disinfecting Multi-Surface Cleaner, 26oz
(MSRP $2.99 - $3.99)
-- Seventh Generation Disinfecting Bathroom Cleaner, 26oz
(MSRP $2.99 - 3.99)
-- Seventh Generation Disinfecting Wipes, 35-count canister (MSRP $2.99 -
$3.99)
-- Seventh Generation Disinfecting Wipes, 70-count canister (MSRP $4.99 -
$6.69)
Retailers expected to introduce the new product line include Whole Foods
Market, Target, Kroger, Publix, Super Valu, Stop & Shop, Babies 'R' Us,
Amazon.com and Diapers.com and local natural grocers nationally.
"Seventh Generation has been committed to creating non-toxic solutions for
21 years. These natural disinfectants are the perfect answer to consumers
seeking to protect their families' health and wellness without the use of
toxic chemicals," says Chuck Maniscalco, CEO, Seventh Generation.
All of the ingredients in Seventh Generation disinfectants are considered
"food grade" by the FDA and qualify for the lowest toxicity category
allowed by the EPA. Both the spray and wipes perform as well as the leading
conventional products, killing 99.99 percent of germs, and cut through
grease and grime, without synthetic ingredients or chemical components.
The essential oils in the product, including thyme and lemongrass,
naturally deodorize and effectively control odors.
About Seventh Generation's Natural Disinfectants
Seventh Generation utilizes the patented technology developed by the
CleanWell™ Company, whose scientific team was the first to discover how
to blend natural plant oils to kill 99.99% of harmful germs. CleanWell™
was born out of a father's quest to use safer disinfectants around his
immune compromised son, and they introduced a line of all-natural hand
sanitizer and hand soaps in 2007.
Seventh Generation's spray cleaners and wipes perform as well
as the leading conventional products, killing 99.99 percent of germs, and
cut through grease and grime, without synthetic ingredients or chemical
components. The active ingredient in the disinfectant line is thymol,
which is a component of thyme oil derived from the herb thyme. The
essential oils in the products, including thyme and lemongrass, naturally
deodorize and effectively control odors. The disinfecting wipes do not smear or spot, and are chlorine
free. Additionally, both products contain no VOC-emitting ingredients
(volatile organic compounds).
The products make their trade debut at the Natural Products Expo East show,
September 23 - 26 in Boston. Seventh Generation is supporting the first
quarter launch with print and online advertising as well as an aggressive
trial and couponing campaign, including in-store sampling, a Catalina
coupon program, direct mail, and local marketing events through Mambo
Sprouts. In addition, members of the Seventh Generation Nation, the
company's free online community site, will receive free trial and coupon
offers. A national FSI coupon offer is set for Earth Month in April.
About Seventh Generation
Seventh Generation is committed to being the most trusted brand of
household and personal-care products for your living home. Our products are
healthy and safe for the air, the surfaces, the fabrics, the pets, and the
people within your home -- and for the community and environment outside of
it. Seventh Generation also offers products for baby that are safe for your
children and the planet.
The company derives its name from the Great Law of the Iroquois Confederacy
that states, "In our every deliberation, we must consider the impact of our
decisions on the next seven generations." Every time you use a Seventh
Generation product you are making a difference by saving natural resources,
reducing pollution, keeping toxic chemicals out of your home and the
environment and making the world a safer place for this and the next seven
generations.
For information on Seventh Generation cleaning, paper, baby and feminine
personal care products, to find store locations, and explore the company's
website visit www.seventhgeneration.com. To read more about Seventh
Generation's corporate responsibility, visit the Corporate Consciousness
Report at: www.seventhgeneration.com/corporate-responsibility/2008.