Universal Robotics Names Hob Wubbena as Director of Marketing
Technology Industry Veteran Will Lead Company-Wide Marketing Efforts, Including Launch of Signature Software That Allows Robots to Learn
NASHVILLE, TN--(Marketwire - September 25, 2009) - Universal Robotics, Inc. has named industry
veteran Hob Wubbena its Director of Marketing. Wubbena will lead all of
Universal's marketing efforts, including the 2010 launch of Neocortex, the
company's signature software that allows machines to learn from their
experiences rather than being programmed to act.
"Hob brings a rare mix of marketing savvy and technical know-how to
Universal," said David Peters, co-founder and CEO of Universal Robotics.
"His experience as both a marketer and engineer, combined with his great
passion for technology, makes him the ideal person to successfully take
Universal's products from our lab to the marketplace."
Based in Nashville, Tennessee, Universal is dedicated to improving industry
through software that enables machines to learn and perform tasks that are
dangerous or expensive for humans to complete. Neocortex, which was
developed at NASA and Vanderbilt University, will be deployed initially on
industrial robots to automate the handling of mixed size boxes in the
materials handling industry. Spatial Vision, Neocortex's self-calibrating
3D vision software, also will be brought to market in 2010.
"In the 18 months since it launched operations, Universal has achieved some
very impressive milestones, from securing funding to establishing industry
partnerships to beginning alpha testing on Neocortex," said Wubbena. "By
blending real-time physical interactions with learned task patterns,
Neocortex has the potential to create exciting new applications for
industrial robots. I'm thrilled to be a part of the Universal team and
look forward to introducing our products to the market in the months to
Prior to joining Universal Robotics, Wubbena worked in the technology
industry for 16 years in planning, marketing and introducing engineering
solutions for Hewlett-Packard and Agilent Technologies. Prior to his
marketing career, Wubbena was an engineer for more than a decade.
Wubbena's engineering work spanned aerospace and defense,
telecommunications, test and measurement, electronic manufacturing and
chemical process industries. He holds three patents and has published more
than a dozen articles in the US, Europe and Asia. Wubbena earned a
bachelor's degree in engineering from University of Wisconsin and an
Executive MBA from University of Denver.
About Universal Robotics, Inc.
Universal Robotics creates software that enables machines to learn from
their experiences, react and adapt to their surroundings, and perform tasks
that are costly, dangerous or difficult for humans to undertake. The
company's signature technology, Neocortex, which was developed over seven
years at NASA and Vanderbilt University, will increase efficiency and
worker safety across industries in applications including warehousing,
mining, handling hazardous waste and automating vehicles such as forklifts.