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Pizza Patrón Partners With Pepsi to Celebrate Hispanic Heritage Month
Pizza Patrón Honors Latin Life and Diversity With National Promotion
| Source: Pizza Patron
DALLAS, TX--(Marketwire - September 25, 2009) - In honor of National Hispanic Heritage Month,
Pizza Patrón, the nation's number one Latin pizza brand, has teamed with
Pepsi in a national, co-branded promotion in all of its stores.
The promotion began Sept. 1 and was specifically designed to celebrate and
honor the Latin culture and lifestyle during Hispanic Heritage Month. It is
a bilingual promotion, but Spanish language dominant. Advertisements for
the promotion read, "!Viva Latino! Pizza Patrón y Pepsi® Festejan el Mes
Patrio," meaning, "Pizza Patrón and Pepsi celebrate this historic,
patriotic month for all Latinos of diverse roots."
With any 2-liter purchase of Pepsi products through Sept. 30, customers
will receive a free phone egrip® Non-Slip Strip. The egrip is a
protective, silicone material which can be applied to the back of a cell
phone to make it easier to handle and prevent it from sliding on any
surface.
The free egrip® features the Pizza Patrón and Pepsi logos, as well as
Pizza Patrón's slogan, "Latin Life, Enjoy." which reinforces the company's
unique focus while broadening its current customer base by inviting every
demographic to enjoy and experience the diversity found within the Latin
lifestyle.
"Celebrating the rich history and traditions found within the Latin life
and culture is what makes our brand strong," said Andrew Gamm, brand
director for Pizza Patrón. "National Hispanic Heritage Month is a chance
for us to honor the Latin culture which goes to the core of our company's
values."
Since 1986, Pizza Patrón has been celebrating the diversity of the Latin
culture and lifestyle in its stores. Today, the company operates 92 stores
in six states and plans to have 750 stores nationwide within a decade.
Approximately 93 percent of Pizza Patrón restaurants in the U.S. are owned
and operated by franchisees.
About Pizza Patrón -- Pizza Patrón was founded by Antonio Swad in 1986.
Since franchising began in March 2003, the brand has grown from four
locations in Dallas to 92 locations in six states, with more than 40
additional stores under development. Pizza Patrón features festive,
Latin-influenced pizza stores that are community-based in Spanish-speaking
or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has
expanded its menu to include new items such as Patrón Dips™, Fiesta
Wings™, BreadStix™, QuesoStix™ and Churros. In addition, they
successfully rolled-out their LISTA-NOW READY™ pizza program nationally.
The
carry-out pizza chain also features a variety of different store models
including DINE-IN, RAPIDITO™ (airports/malls), TIENDITA™ (portable
mini-store extension) and their QSP™ (Quick Service Pizza) drive-thru
concept. All pizza dough is made fresh throughout the evening; no
preservatives are added or needed. The sauce is prepared fresh in the
stores from crushed Roma tomatoes and marinated with a secret blend of
herbs and spices. Only 100 percent mozzarella cheese is used on all pizzas.
X-Large pizzas are offered at prices as low as $6 for cheese and one
topping and $4 for the same medium AMIGO PIZZA™. An X-Large 'La Patrona'
deluxe pizza with everything is priced as low as $8.
For more information, visit http://www.pizzapatron.com/.