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ClairMail Extends Mobile Banking Industry Leadership With New Platform Built to Drive 100 Percent User Adoption and Deliver 1-to-1, Mobile "Conversations"
New Platform Includes Hybrid Application That Combines the Best of Mobile Web, Client Application and Alerts in a Single Interface; Also Introduces Multi-Channel Enrollment and Internationalization Capabilities
| Source: ClairMail, Inc.
NOVATO, CA--(Marketwire - September 29, 2009) - ClairMail,
Inc., the leader in mobile banking and payment solutions, today
announced Version 4 of its industry leading mobile banking platform. The
new platform includes cutting-edge technology designed to help financial
institutions realize the strategic potential of mobile banking. This new
release of the product delivers game changing capabilities in the three
most critical areas of mobile banking solutions, the ability to use mobile
to drive to 100% coverage of the bank's customers, the ability to
proactively deliver personalized content to deepen customer engagement, and
the need for a simple, yet powerful, converged customer experience to
deliver comprehensive services and technology through a unified and
streamlined customer interface.
ClairMail's best-of-breed solution accomplishes this by introducing:
-- Smart Client Technology Application: Combines the benefits of all three
modes of mobile banking -- mobile web, client application and multi-level
alerting -- into one streamlined interface, delivering a more user-friendly
and enhanced customer experience;
-- Premier Content for Personalized Mobile Conversations: Contextual
alerting capabilities that enable bank customers to conduct transactions,
and respond to or resolve account activity within the mobile channel to
optimize customer service while minimizing the cost of servicing;
-- Multi-Channel Enrollment and International Capabilities: Makes it easier
for all customers, not just online banking customers, to enroll in mobile
banking -- ensuring 100 percent user adoption.
Unique Smart Client Innovation Eliminates Triple-Play Confusion
ClairMail's Smart Client application represents the future of mobile
banking. By combining the benefits of mobile Web, client applications and
multi-level alerting into one interface, ClairMail's innovative Smart
Client offers users a more integrated and streamlined mobile banking
experience, thereby increasing usability and adoption. The convergence of
the "triple-play" means that customers will no longer have to awkwardly
jump between modes of messaging, mobile Web or client applications to
conduct mobile banking activity. With ClairMail, users can receive an
actionable alert and instantly respond and resolve it without ever leaving
the rich interface of the smart client application.
For banks, the offering significantly decreases cost of ownership by
providing a "thin-client" console for mobile web content with minimal
download requirements for the user and easy application updates for the
bank. This eliminates the challenges of creating, developing and
supporting downloadable "fat-client" applications for millions of different
handset configurations.
Premier Content and Personalization Drive Strong Customer Experience
Globally
The new platform allows customers to personalize their mobile banking
experience to suit their own preferences. For example, they could sign up
to receive contextually relevant alerts that verify transactions, or
resolve time-sensitive, account-specific issues right on the phone. The
alerts can also begin mobile conversations because they give customers the
ability to instantly take action on their accounts, such as transfer funds
or pay a bill, or as needed, engage in more complex, multi-step
conversations. By empowering customers to quickly and easily conduct
transactions with its unique multi-level alerting and the triple-play
convergence capabilities, the new platform optimizes the customer
experience and maximizes adoption and usage, while driving customer loyalty
and higher retention for the bank.
Recognizing the global importance for mobile banking deployments and the
need for financial institutions to offer customized solutions in local
markets worldwide, ClairMail's latest platform release supports new
globalization enhancements. The latest version of the platform provides
support for international phone numbers, short-codes and long codes, as
well as localization capabilities for specific languages, currencies and
country-specific reporting.
"We have raised the bar yet again and have set a new standard in mobile
banking innovation with today's introduction of our new platform and Smart
Client application," said Pete Daffern,
CEO of ClairMail. "Our Smart Client will improve the customer experience
because it will offer the benefits of all three modes of mobile banking --
SMS, mobile Web and application -- under one unified solution. In addition,
our new multi-channel enrollment capabilities, for the first-time, allow
banks to extend the reach of mobile beyond the limits of just its online
banking users and make it available to 100 percent of their customer base."
Designed To Drive 100 Percent Adoption and Usage Through New Multi-Channel
Enrollment
Generating exceptional customer adoption and usage is a vital ingredient in
a successful mobile banking deployment -- and is a hallmark of the latest
version of ClairMail's proactive mobile banking solution. For many mobile
banking solutions, enrollment capabilities are limited to a financial
institution's online banking customers. The problem with this approach is
that online banking adoption has hit a plateau, leveling off at an average
of 30-35 percent for four years running.
In order to make mobile banking services available to 100 percent of a
bank's customer base, ClairMail's latest mobile banking platform offers new
multi-channel enrollment capabilities that enable all bank customers to
quickly and securely register for mobile banking through a variety of
convenient customer touch points, including:
-- Online: Customers can sign up for mobile banking using the conventional
method of enrollment via the financial institution's online banking
website.
-- Call Center: The ClairMail Customer Service Representative (CSR) console
allows CSRs to directly enroll customers for mobile banking when they call
into the contact center.
-- Branch: Tellers can also use the CSR console to enroll new mobile
banking customers at the branch.
-- Mobile Web: Customers can enroll for mobile banking directly from the
mobile Web interface.
-- Smart Client: Similarly, customers will be able to directly enroll via
the Smart Client application interface.
Future ClairMail Solution enhancements will include enrollment capabilities
through the bank's ATM and Interactive Voice Response (IVR) system.
"ClairMail and Diebold,
Incorporated understand that the key to driving mainstream adoption of
mobile services is making it easier for financial institutions to reach
their customers at multiple touch points with services providing
convenience and value," said Charles E. Ducey, Jr., senior vice president
of global development and services at Diebold, which announced a strategic alliance with ClairMail
in November 2008. "Finally, financial institutions can leverage the mobile
platform as an interactive channel to reach all of its customers and not be
restricted by the limitations of online banking."
"In the not-so-distant future, mobile banking has the potential to become
as ubiquitous as online banking," said Red Gillen, Senior Analyst at
Celent. "To propel mobile banking adoption, it's a necessity to look
beyond basic, passive mobile banking functionality. The more successful
financial institutions and mobile banking vendors will be those that
leverage a larger vision for mobile banking as a way to meet strategic
initiatives and actively engage both retail and commercial customers."
About ClairMail
ClairMail is the leading provider of proactive mobile solutions for
banking, payment and card services, driving new levels of customer trust
and loyalty, facilitating cross-sell and enabling near term, measurable
cost savings. Financial institutions of all sizes can now take command of
customer interactions through the use of actionable alerts, workflows and
personalized touch across multiple mobile channels, all via a single
integrated platform. ClairMail maximizes mobile adoption, leverage and ROI
through its unified, simple approach to mobile banking -- regardless of the
mix of mobile devices, carriers or back-end financial systems. Founded in
2004, ClairMail is headquartered in Novato, Calif. For more information
call (415) 884-7270 or visit www.clairmail.com.