SAN MATEO, CA--(Marketwire - October 1, 2009) - MobiHand, Inc., a leading provider of mobile content and application stores, announced the availability of the MobiHand On-Device Windows Mobile App Store. Owners of Windows Mobile devices, including the newer ones that will be running Windows Mobile Version 6.5, now have a speedy way to discover, try and buy apps directly from their smartphone. Plus, MobiHand provides a gateway to exclusive deals, like the popular Deal-of-the-Day, free trials, and a growing catalog of apps priced as low as $0.99 cents. This App Store offers a desktop-quality shopping experience with the convenience and immediacy expected by smartphone users these days.

MobiHand has been working closely with the Windows Mobile developer community and powering online stores that offer Windows Mobile apps for years. The company has also been a key partner in Microsoft's current Windows Mobile Catalog, the precursor to Windows Marketplace for Mobile. In June, MobiHand unveiled its On-Device BlackBerry App Store with Version Tracking, which serves as an alternative to Research in Motion's BlackBerry App World.

"Providing an independent alternative to the platform-vendor app stores is beneficial to both consumers and developers. Like any other retailing environment, consumers want to be assured they can find unique products at the lowest price and with the best customer service. And developers want to have multiple sales channels with unique marketing capabilities that ensure they reach all interested consumers," said Steve Howard, president and CEO of MobiHand, Inc. "Following on the success of our BlackBerry On-Device App Store, and with a new version of the Windows Mobile operating system about to be released, we felt the timing was perfect to launch an on-device gateway to our independent app store that is accessible to all Windows Mobile device owners."

Since 2004, MobiHand has been the leading independent distributor of software and content for a wide range of mobile devices, including BlackBerry, Windows Mobile, Palm, Symbian and Android. There are over 20,000 apps in the MobiHand catalog from over 1000 content providers who are drawn to MobiHand because of its revenue generating opportunities, unique merchandising capabilities, pricing flexibility, and proven MobiReach store management platform.

"MobiHand has been an excellent distribution partner for us because they make it really easy to add apps, load updates and new screen shots, and offer discounts across multiple platforms," said Keith Pichelman, Concrete Software. "What's great about their MobiReach platform is that the amount of time spent doing administrative tasks has been reduced so we can concentrate on what we do best -- developing entertaining apps for smartphones."

Of equal importance to its strong developer relationships, MobiHand also has extensive reach through co-branded stores at popular smartphone-related blog and community site. In the Windows Mobile space, some of the co-branded partners include:,,,, and

MobiHand On-Device App Store Highlights:

--  Deal of the Day -- where a new deeply discounted application is
    offered every 24 hours
--  Browse by Category -- to easily find apps related to Business &
    Finance, Personal Productivity, Games, Entertainment, etc.
--  Browse by List -- to view Top Apps (Paid and Free), "What's New,"
    "What's Hot" and Specials
--  Detailed Application Descriptions -- include product details,
    ratings, reviews and screenshots carousel
--  Optimized checkout using a credit card with one-click convenience
--  Easy download and installation -- with OTA delivery directly to the
    Windows Mobile device
--  Version Tracking -- automatically tracks every app downloaded via
    MobiHand and sends email notifications when new versions are available
--  Customer service -- provided by a dedicated team to ensure complete
    customer satisfaction

More information can be found at

Availability and Grand Opening Special Deals:

The MobiHand On-Device App Store for Windows Mobile launcher can be downloaded over the air (OTA) by going to from the Web browser.

To celebrate the app store's grand opening, from now until October 10, all apps are 20% off. Just enter coupon code "appstore" during checkout. Windows Mobile Best Sellers include: Astraware Solitaire, FlexMail and Pocket Informant by Web Information Solutions, PDATuner PRO LIVE Online Radio & TV by Beta3, Resco Defender, SecuBox by Aiko Solutions, Snake Deluxe 2 by CrazySoft, SPB Mobile Shell, and Voice on the Go.

About MobiHand:

MobiHand, Inc. is a leading distributor of software and content for a wide range of mobile devices, including BlackBerry, Windows Mobile, Palm, Symbian and Android. With a catalog of over 20,000 mobile applications, media products, and subscription services from over 1000 content providers, MobiHand powers hundreds of co-branded app stores worldwide. The company delivers end-to-end services for the aggregation, marketing, purchasing, and provisioning of mobile content. MobiHand's best-in-class management platform, MobiReach, provides comprehensive tools for catalog management, localization, store design and administration, marketing and ad campaigns, and reporting. The company is headquartered in the San Francisco Bay Area. For more information about MobiHand, please visit

Copyright 2009 MobiHand, Inc. All other product names, servicemarks, and trademarks mentioned herein are trademarks of their respective owners.

Contact Information: For more information contact: Annie Gladue MobiHand Inc. 415-302-8990