CHICAGO, IL--(Marketwire - October 2, 2009) - Cat's Pride® knows today's cat owners are looking for easy, low-maintenance litter box solutions that are safe and effective for their pets and the household. To find out more, don't "paws" here -- tune into "The Balancing Act" as they welcome Oil-Dri Corporation of America, makers of Cat's Pride® cat litter products, airing October 5th on Lifetime Television at 7:30 a.m. (Eastern/Pacific -- 6:30 a.m. Central Time).

Oil-Dri Corporation of America makes a variety of Cat's Pride® cat litter products, both conventional clay and the scooping variety that bring a complete, balanced solution in litter box care. Dan Jaffee, President & CEO of Oil-Dri Corporation of America comments, "Our products include Cat's Pride® Scoopable cat litter -- which is flushable, and more convenient when disposing the waste and Cat's Pride® Complete Multi-Cat Scoop litter, which is the perfect choice for the busiest cat owners. It has triple action strength for odor control."

Jaffee adds, "There is a trend toward more natural pet products just as there is with human products -- that's why our Cat's Pride® Natural Scoop brand is the perfect solution for the allergic or sensitive cats. There are no fragrances or dyes -- and it's less dusty too. It also contains a botanical-based natural odor eliminator which makes it last longer. This is definitely something owners can appreciate!"

Most cat owners treat their cats like kids, and want the best and healthiest products for their household. Oil-Dri Corporation of America has been in business for over 65-years making that happen.

To find out a "litter" bit more information -- you'll want to check out;;

To keep close "tabby's" on the show -- you can view it at and catch an additional upcoming episode on October 26th.

About Brand Star Entertainment's "The Balancing Act":

"The Balancing Act" tv show on Lifetime Television is America's only morning show about women, for women, trusted by women. Celebrating life and all there is to accomplish, "The Balancing Act" inspires and empowers with entertaining and educational segments, placing women in the best position to achieve success in every area of their lives. The show is produced by BrandStar Entertainment and airs on Lifetime Television 7 a.m. Eastern/Pacific (check local listings). Additional information and each segment can be accessed on the show's website, Each episode is also available on and Sign up for the show's newsletter at

About Oil-Dri Corporation:

Oil-Dri is a leading developer, manufacturer and marketer of products for consumer, industrial and automotive, agricultural, sports fields, animal health and nutrition and fluids purification markets.