Cheil USA Announces Michelle Cheney as Associate Engagement Director
North American Operation Continues to Grow and Add Advertising, Interactive, Branding and Marketing Bench Strength to Dallas Office
DALLAS, TX--(Marketwire - October 5, 2009) - Cheil USA
Inc., the North American Regional Headquarters of Cheil Worldwide, today announced the
appointment of Michelle Cheney as Associate Engagement Director. Cheney
will manage the client services team in Cheil USA's Dallas office and
provide the strategic direction and execution on Cheil USA's campaigns for
Samsung Telecommunications America.
"Michelle is a great addition to our Dallas team and helps strengthen our
capabilities. She brings a fresh perspective to our current work and
positions us for significant new opportunities," said Brent Shedd, General
Manager, Cheil Dallas.
Cheney brings over 10 years of brand strategy, brand migration and
international marketing experience. Prior to joining Cheil USA, she was
the account director of Team A3 (formerly Square One Advertising) in
Dallas, where she worked on brand building and marketing communications for
clients specializing in consumer products and services. Cheney has held
supervisory positions at DDB Worldwide and BrannForbes in Dallas, where she
worked for clients such as Ingersoll Rand, Dean Foods and the Environmental
Protection Agency.
Jennifer Friedberg, General Manager, Cheil USA, said, "We are committed to
Dallas, both as an important market on its own as well as a key component
of our service delivery across four offices in North America. Michelle's
wealth of experience brings additional depth and bench strength to our team
there."
Other key Cheil Dallas appointments this year were General Manager Brent
Shedd and Creative Director Luis Acevedo. Shedd and Acevedo were both
former Principals at the Richards Group in Dallas.
About Cheil USA
Established in 1992, Cheil USA Inc. is
the North American Regional Headquarters of Cheil Worldwide -- the 16th
largest advertising agency in the world and headquartered in Seoul, South
Korea. Based in Ridgefield Park, New Jersey, Cheil USA has locations in
Dallas, Texas; Toronto, Canada; and Mexico City, Mexico. Through Passion
for Ideas and Idea Engineering, Cheil Worldwide is a full-service
communications agency specializing in advertising, interactive, promotions,
media, and event marketing.