BEVERLY HILLS, CA--(Marketwire - October 5, 2009) - Ewire -- Salon City, Inc. (PINKSHEETS: SALN) announced today that it recently completed a media advertising and branding agreement with New Beginnings Cosmetics, a boutique skin care company with main offices in Gilbert, AZ. New Beginnings is fast-becoming recognized for its excellent skin care formulations and treatment products.

The company is headed up by Daryl Fletcher and Theresa Nguyen, whose compelling rags-to-riches story is featured in the current issue of Beauty Entertainment, Salon City's new magazine offered in print, online and digital formats.

The six-month campaign begins this month in BE! Magazine and Salon City's daily online newscast -- 'Beautymaker Net News.' Annie Casciola, Salon City's Vice President comments, "We're pleased to have New Beginnings come into Salon City's network. Our aim for them is to generate more awareness as we continue growing our global audience of conscious consumers whose natural well-being is both our collective goals."

Steven Casciola, Salon City's President & CEO adds, "What begins as a simple campaign can develop into a stronger, more successful business relationship because our present branding partners can have new options to build their markets by participating in our developing membership and distribution channels."

Theresa Nguyen's unique life story, and how she arrived in America from Viet Nam, is remarkable and is a message filled with personal faith, hope and courage. Salon City encourages readers to visit their website and see more about her true life story.

Salon City will use this latest industry collaboration to further its execution of its business plan to become the leading multi-media company serving the professional beauty and entertainment industry.


Salon City, Inc., is an emerging media company, lifestyle brand and independent marketing network for products, distribution and services. Salon City was the first to brand the genre, 'Beauty Entertainment.' It publishes its flagship consumer publication, Salon City magazine, Beauty Entertainment magazine, Beautymaker Net News, and produces the award-winning web show, Hollywood CeleBeauty, online media, licensed events and awards shows. To see more on Salon City visit for more information.

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