Contact Information: Tina Wilmott Director, Corporate Communications Tel 858.964.3813 Fax 858.551.7619 Tina.Wilmott@activenetwork.com 10182 Telesis Court San Diego, CA 92121 www.ActiveNetwork.com Company Contact: info@digitaltown.com (952)890-2362 (office) www.digitaltown.com
DigitalTown and The Active Network Sign Strategic Alliance Agreement
Delivering Local Content to 27,000 Web Sites
| Source: DigitalTown, Inc.
MINNEAPOLIS, MN--(Marketwire - October 6, 2009) - DigitalTown, Inc (OTCBB : DGTW ) and The
Active Network, Inc. (Active) have signed a Strategic Alliance Agreement
covering a range of content, technology and business services. The
companies intend to leverage Active's extensive data and applications suite
to leverage DigitalTown's unique portfolio of 27,000 URLs in the market for
hyper-local content.
"Our portfolio of URLs is primarily focused on 'spirit sites,' consisting
of high school and mascot names. We believe that this is one of the more
compelling focal points for community life in North America," stated
Richard Pomije, Chairman and CEO of DigitalTown. "With Active's local
content and technology solutions we can deliver hyper-local solutions
including a unique advertising model."
Through the strategic alliance, the companies will initially focus on
integrating Active.com content, including an extensive directory of events
and facilities, school schedules, scores and rankings, with DigitalTown's
web sites. The companies will also collaborate on a number of technology
solutions including event registration and organization, team and
organizational web sites, and localized online communities.
"The local high school provides a natural focal point for most
communities," noted Alan Cole, Vice President of Active Media Properties, a
business unit of The Active Network. "Through our family of Active.com
media properties we can deliver timely, hyper-local content which resonates
with students, families and local supporters."
In addition to content and technology, the companies intend to monetize the
sites through online advertising and a variety of subscription and
transaction services.
About The Active Network:
The Active Network delivers integrated technology solutions, marketing
services and online media properties that enable and encourage
participation in activities and events. For more information, please visit
www.ActiveNetwork.com.
Active.com is the leading online community for people who want to discover,
learn about, share, register for and ultimately participate in activities
about which they are passionate. Millions of active individuals visit
Active.com each month to search and register online for races, team sports
and recreational activities; interact with others who have similar
interests; start online training programs; and access nutrition, fitness
and training tips.
About DigitalTown:
DigitalTown, Inc. in Burnsville, MN is a holding company of intellectual
property, mainly domain names centered on 3 main areas, community and high
schools, media and technology.
Safe Harbor Language
Any statements contained here-in related to future events are
forward-looking statements and are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act 1995. Readers
are cautioned not to place undue reliance on forward-looking statements.
DigitalTown, Inc. undertakes no obligation to update any such statements to
reflect actual events. For more information, please visit
www.digitaltown.com.