COLUMBUS, OH--(Marketwire - October 6, 2009) - Prosper China announces that complimentary China Quarterly reports on young Chinese consumers are now available in both English and Chinese on its website ( The China Quarterly reports provide a detailed overview of economic attitudes, spending habits and media consumption of over 31 different types of media including new media. Also included are key insights on which media influences purchase decisions.

The quarterly reports are from the BIGresearch China Quarterly which monitors the purchasing behavior and media consumption of more than 12,000 Chinese consumers focusing on those ages 18 through 34. China Quarterly reports are available for 2008 as well as Q1 and Q2 of 2009. The reports also include data from BIGresearch's U.S. Simultaneous Media Usage Survey (N=15,000+) and U.S. Consumer Intentions & Actions Survey (N=8,000+) to provide a comparison of young Chinese consumers to their American counterparts.

China Quarterly Reports include:

--  Consumer confidence
--  Economic outlook
--  Spending behavior
--  Future spending plans
--  Life changes
--  Fashion attitudes
--  Foreign brand preference
--  Cell phone, grocery and fast food markets
--  Leisure time activities
--  Simultaneous media usage
--  Media influence
--  Online behavior
--  More... for complete contents:

"With a large sample size, the China Quarterly provides marketers a holistic view of the fragmented Chinese marketplace," said Vicky (Yue) Pan, Prosper China Analyst. " is an online repository of Chinese consumer insights which are critical in building effective marketing campaigns and increasing ROI."

About is an information bank & online forum for firms marketing products & services to Chinese consumers. partners with leading marketing resource companies to provide marketers unique insights on Chinese consumers as well as share innovative ways to improve marketing effectiveness. Visit

About BIGresearch

BIGresearch is a consumer intelligence firm providing analysis of behavior in areas of products and services, retail, financial services, automotive, and media. The China Quarterly monitors the purchasing behavior and media consumption of more than 12,000 Chinese consumers, focusing on consumers between the ages of 18-34 years old. The China Quarterly is available through BIGresearch in report or database format. BIGresearch also conducts the monthly Consumer Intentions and Actions Survey (CIA) of 8,000+ respondents and the semi-annual Simultaneous Media Survey (SIMM) of 15,000+ respondents. More information is available at

Contact Information: Contact: Chrissy Wissinger (614) 846-0146