Growth for Direct-to-Home (DTH) as Viewers Choose to "Stay Home and Watch Television"
New NSR Report Shows DTH Subscribers Will Comfortably Cross the 200 Million Mark by 2018
| Source: NSR
CAMBRIDGE, MA--(Marketwire - October 6, 2009) - According to NSR's new report, "Global
Direct-to-Home (DTH) Markets, 2nd Edition," satellite television has proven
its resilience in tough economic climates, driven primarily by a larger
section of viewers choosing television as a cost effective means of
entertainment. A total of 99 DTH operators beam over 13,800 channels to 114
million subscribers generating over $65 billion in subscription revenue as
of the end of 2008 -- and the collective pie continues to grow.
The report spans 10 regions and finds both similarities and differences
that have made the whole DTH market greater than the sum of its parts.
North America, Western Europe and East Asia dominate all channel,
subscriber and revenue counts, and growth in these regions comes from
premium services such as High Definition (HD) and Digital Video Recorders
(DVRs). Central & Eastern Europe, South Asia and South America, on the
other hand, are very much on the growth track, but in their case, plain
vanilla DTH subscribers are the biggest drivers. NSR's multi-regional
presence with analysts in 5 distinct regions of the world provides for both
local perspective and global coverage of these trends.
NSR's platform-by-platform approach allows it to quantify the impact of the
economic changes on each platform's individual performance. Primary
research, in the form of extensive interviews, has confirmed that the
economic impact has been cushioned as operators try to cash in on the "stay
at home" phenomenon. Another trend that defines the mature markets is that
of fierce competition as cable and satellite battle it out, and the threat
of IPTV looms large in countries such as France and the United States.
Elsewhere, DTH platforms are cooperating with telecom giants to carry the
trinity of voice, video and data over a combination of media. Foes turn
into friends as platforms consolidate in order to achieve the critical mass
required to bring in advertising revenues. NSR has not only looked at the
prevailing market trends, but gone on to analyze their impact, both in the
past year and forwards until 2018.
Regarding the difference of this report from other DTH studies, Senior
Analyst, Prashant Butani stated, "Television is an industry that everyone
can talk about because we are all part of the audience. However,
quantifying market trends is a different issue altogether, and this is
where NSR's 10 region, 100 operator, 2,800 data point forecast delivers the
bottom line to those that want more detail. NSR's report further segments
these numbers into 4 product categories that allow companies serving this
industry to go after their target market more effectively."
NSR expects 13,875 channels carried on board DTH platforms today to grow to
more than 21,000 in 2018 at a compounded annual growth rate of 4.6%. Basic
DTH service subscribers are on their way to being matched by premium
subscribers as 114 million DTH subscribers are expected to grow to 209
million by 2018. Revenues from Basic DTH services are expected to
contribute smaller percentages going forward as subscribers switch to the
higher ARPU premium services. Altogether, subscription revenues are
expected to grow from $65 billion in 2008 to over $100 billion by 2018.
About the Report
The "Global Direct-to-Home (DTH) Markets, 2nd Edition" report is a
multi-client report now available from NSR. Extending the reach of the 1st
Edition from selected markets to global coverage, NSR provides a
data-intensive look at the DTH industry. In order to capture all facets of
this multi-dimensional industry, NSR has built extensive databases of
channels, subscribers and revenues for nearly 100 DTH operators around the
globe. In addition, each of the industry's parameters is segmented into
four distinct market segments, namely: Standard Definition, High
Definition, Digital Video Recorder and High Definition Digital Video
Recorder. Over 2,800 data points spanning 10 distinct regions have been
generated to give readers what they value most -- the bottom line. For
additional information on this report, including a full table of contents,
list of exhibits and executive summary, please visit www.nsr.com or call
NSR at 617-576-5771.
About NSR
NSR is an international market research and consulting firm specializing in
satellite and wireless technology and applications. NSR's primary areas of
expertise include emerging technology, IP applications, and broadcast
services. With extensive expertise in all regions and a number of telecom
sectors, NSR is a leading provider of in-depth market insight and analyses.