Source: Breakaway Communications - New York
Immersive Media 360-Degree Video Lets Fans Interact With "Halo 3: ODST" Characters in Microsoft's Powerful, First-of-Its-Kind Online Promotion
PORTLAND, OR--(Marketwire - October 6, 2009) - Immersive Media Corp. (TSX-V: IMC), the world leader in 360-degree, full-motion, interactive video
experiences, teamed with AKQA SF and T.A.G. SF to provide its
state-of-the-art Immersive Video technology for the live-action online
promotion for the Microsoft launch of "Halo 3: ODST." Part of a
sophisticated, interactive experience created for Microsoft and Bungie by
AKQA SF, the Immersive Media dynamic spherical video clips enable fans to
step into the haunting world of "Halo 3," giving them the unprecedented
ability to become part of the action and extend the game experience.
Microsoft's innovative advertising campaign has already received critical
acclaim as well as attracted an unprecedented 288,873 visitors to the "Halo
3: ODST" website in the weeks following the campaign's launch.
The Immersive Media video clips appear on the "Halo 3" site as videos-within-a-video,
seamlessly integrated into the online environment. The videos are
accessible only to viewers who input a code provided to them in broadcast
commercials and online ads. Once input, the code unlocks a totally
immersive three-dimensional experience; a cool "easter egg" for the
interactively curious. The fans then get to control their experience by
looking up, down and sideways around the room to gather additional clues
and information.
"We were looking for a way to really engage the fans and allow them to step
into the world of an Orbital Drop Shock Trooper, and Immersive Media helped
us bring this to life," said Taylor Smith, director, games marketing
communications, Xbox. "The Immersive Media experience puts our fans in
control of what they see, where they go. It's become an extension of the
game."
"We see this technology as a powerful tool for helping brands open a new
type of interaction," added John "JJ" Jakubowski, group creative director,
AKQA. "This type of story-telling enables the millions of passionate 'Halo
3' fans to become part of the experience in a fresh and empowering way."
Jakubowski explained that using Immersive Media interactive video
technology within the futuristic setting of the "Halo 3" narrative was
especially appropriate. "It would make sense that the military would house
completely interactive archives," he added. "Who knows, we may have set a
precedent."
Immersive Media's patented 360-degree video technology lets viewers watch
the video over and over again, and yet see something different each time.
It ensures the most realistic visual experience possible online, and
research shows viewers typically spend up to four times longer viewing
Immersive Media video than traditional online videos.
"Games like 'Halo 3' have always pushed the boundaries, so it's exciting to
contribute our Immersive Media video to create a marketing campaign that's
equally as cutting-edge," said Myles McGovern, president and CEO, Immersive
Media Corp. "Experiential marketing is key to establishing deeper customer
loyalty online. Our unique, immersive experiences are becoming the
interactive technology of choice for leading brands looking to push the
envelope, like Microsoft, as well as Mercedes-Benz, Armani Jeans, Red Bull
and Adidas."
About Immersive Media Corp.
Immersive Media Corp. is the pioneer and leading provider of 360-degree,
full-motion, interactive video experiences. Its one-of-a-kind geodesic
camera and full production services -- including rental equipment,
training, filming, post-production and distribution options -- create
high-resolution, immersive video for a variety of uses. From mapping and
exploration to monitoring and surveillance to branding and entertainment,
Immersive Media customers and agents produce the deepest, most engaging
video experiences possible.
Immersive Media is a publicly traded company that is listed under the
symbol "IMC" on the TSX Venture Exchange. For more information, please
visit www.immersivemedia.com.
© 2009 Immersive Media Corp. All rights reserved. GeoImmersive is a
trademark of Immersive Media Corp. All other trademarks are the property of
their respective owners.
Contact Information: CONTACT:
David G. Anderson
Investor Relations
Tel: (866) 333-8817
Barbara Hagin
Media Relations
Tel: (415) 358-2484