Pizza Patrón Debuts New Design at American Airlines Center
Concession Outlets Upgraded With Latin-Themed Décor Package
DALLAS, TX--(Marketwire - October 7, 2009) - On Sept. 16, Pizza Patrón, the nation's number
one Latin pizza brand, unveiled its new Latin-themed concession designs at
the American Airlines Center (AAC). A fitting tribute to the new motif, the
introduction coincided with the annual Sept. 16 celebration of Mexican
Independence Day, also known as Fiestas Patrias.
The remodels are part of a major investment the AAC ownership group has
made in 2009 to enhance the visitor experience at the arena and maintain
its position as a leading, world-class entertainment venue. The new Pizza
Patrón concessions feature a branded environment reminiscent of painted
exteriors typically found throughout Mexico and Latin America.
"We are really proud of our new stands and hope visitors enjoy the updated
look," said Andrew Gamm, brand director for Pizza Patrón. "Our brand has
always been about celebrating the diversity found within the Latin life and
culture, and the AAC is a perfect place for people of all backgrounds to
experience a little taste of that."
Other upgrades at the AAC include the first and largest 1080
high-definition video replay system of any NBA or NHL facility in the U.S.
In addition, two new massive stadium-size video displays have been
installed at both ends of the arena, and a new 360 degree LED display
surrounds the interior of the arena bowl.
"We love the new look of the six Pizza Patrón locations here at the
American Airlines Center," said Joe Skenderian, vice president of business
development for the AAC. "This is yet another example of how Pizza Patrón
continues to raise the bar through innovation."
Pizza Patrón has experienced positive same-store comparable sales for each
of the first 36 weeks of 2009. The company is optimistic about the
remainder of the year and expects to see continued positive sales growth.
Since 1986, Pizza Patrón has been celebrating the diversity of the Latin
culture and lifestyle in its stores. Today, the company operates 92 stores
in six states and plans to have 750 stores nationwide within a decade.
Approximately 93 percent of Pizza Patrón restaurants in the U.S. are owned
and operated by franchisees.
About Pizza Patrón -- Pizza Patrón was founded by Antonio Swad in 1986.
Since franchising began in March 2003, the brand has grown from four
locations in Dallas to 92 locations in six states, with more than 40
additional stores under development. Pizza Patrón features festive,
Latin-influenced pizza stores that are community-based in Spanish-speaking
or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has
expanded its menu to include new items such as Patrón Dips™, Fiesta
Wings™, BreadStix™, QuesoStix™ and Churros. In addition, they
successfully rolled-out their LISTA-NOW READY™ pizza program nationally.
carry-out pizza chain also features a variety of different store models
including DINE-IN, RAPIDITO™ (airports/malls), TIENDITA™ (portable
mini-store extension) and their QSP™ (Quick Service Pizza) drive-thru
concept. All pizza dough is made fresh throughout the evening; no
preservatives are added or needed. The sauce is prepared fresh in the
stores from crushed Roma tomatoes and marinated with a secret blend of
herbs and spices. Only 100 percent mozzarella cheese is used on all pizzas.
X-Large pizzas are offered at prices as low as $6 for cheese and one
topping and $4 for the same medium AMIGO PIZZA™. An X-Large 'La Patrona'
deluxe pizza with everything is priced as low as $8.
For more information, visit http://www.pizzapatron.com/.
Contact Information: Contact:
S. Bell, Inc.
972-934-2850 x 106