Enterprise Becomes Official Rent-A-Car of the NHL and NHLPA

NEW YORK, NY--(Marketwire - October 12, 2009) - Enterprise Rent-A-Car, the National Hockey League Players Association (NHLPA) and the National Hockey League® have entered into a multi-year agreement naming Enterprise as the Official Rent-A-Car of the NHLPA and the NHL®. Enterprise also will be partnered with each of the 30 NHL Clubs, providing the rental car company with a highly visible presence on the national level as well as the local level.

Elements of the agreement include Enterprise sponsorship of NHL television and Internet coverage, camera-visible signage during games and events, on-site displays at select events, and a mix of marketing rights and in-arena assets and promotion at the Club level.

"Hockey is winning new generations of fans throughout North America," said Holly Campbell, Vice President, Creative, Media and Sponsorships for Enterprise. "The NHL and its players are providing affordable family entertainment, and that makes this partnership a good fit for Enterprise."

"This unique agreement with Enterprise capitalizes on the NHL's ability to unite all League platforms, including assets for all 30 member Clubs, as a means to activate," said Keith Wachtel, the NHL's Senior Vice President of Corporate Sales and Marketing. "Through this partnership, Enterprise gains national and local visibility to a highly desirable and growing audience that will directly connect with their network of thousands of local branch offices."

"Partnering this world class car rental company with the world's best hockey players will mutually increase the exposure of Enterprise and NHL players across North America through various marketing initiatives," added Mike Ouellet, NHLPA Chief of Business Affairs. "NHLPA members look forward to working together with Enterprise to activate marketing programs in each of the 30 NHL markets."

As the preferred Rent-A-Car of the NHL and NHLPA, Enterprise will be the presenting sponsor of the "Plus / Minus Leaders" feature on NHL.com and NHL Network. The "Plus / Minus Leaders Presented By Enterprise Rent-A-Car" connects the membership and loyalty rewards service known as Enterprise Plus™ with the NHL statistic that accounts for on-ice play scoring or being scored on.

About the NHL

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, ASN and NHL Network) and radio (NHL Radio, Sirius XM Radio and XM Canada). Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.

About the NHLPA

The National Hockey League Players' Association (NHLPA), established in 1967, is a labour organization whose members are the players in the National Hockey League (NHL). The NHLPA works on behalf of the players in varied disciplines such as labour relations, product licensing, marketing, international hockey and community relations, all in furtherance of its efforts to promote its members and the game of hockey. In 1999, the NHLPA launched the Goals & Dreams fund as a way for the players to give something back to the game they love. The players' program has donated full sets of hockey equipment to more than 13,000 economically disadvantaged children in 19 countries and assisted with upgrades and the building of hundreds of arenas world-wide. To date, Goals & Dreams has donated more than $17-million to grassroots hockey programs around the world making it the largest program of its kind. For more information on the NHLPA, please visit nhlpa.com.

About Enterprise Rent-A-Car

Founded in 1957 and headquartered in St. Louis, Enterprise Rent-A-Car is an internationally recognized brand with more than 6,400 neighborhood and airport rental locations in the United States, Canada, the U.K., Ireland, and Germany. Known for its outstanding customer service, Enterprise Rent-A-Car was named to BusinessWeek's annual list of "Customer Service Champs" in 2007, 2008 and 2009. Enterprise also has ranked highest in customer satisfaction among airport rentals in nine of the past 10 years, according to J.D. Power and Associates Rental Car Satisfaction Study. For more information about Enterprise, visit www.enterprise.com.

NHL and the NHL Shield, are registered trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. All Rights Reserved.

Contact Information: For more information, contact: Schuyler Baehman NHL 212-789-2097