Contact Information: For more information, contact: Schuyler Baehman NHL 212-789-2097
Enterprise Becomes Official Rent-A-Car of the NHL and NHLPA
All 30 Clubs Supported Through Multi-Year Sponsorship Agreement
| Source: Enterprise
NEW YORK, NY--(Marketwire - October 12, 2009) - Enterprise Rent-A-Car, the National Hockey
League Players Association (NHLPA) and the National Hockey League® have
entered into a multi-year agreement naming Enterprise as the Official
Rent-A-Car of the NHLPA and the NHL®. Enterprise also will be partnered
with each of the 30 NHL Clubs, providing the rental car company with a
highly visible presence on the national level as well as the local level.
Elements of the agreement include Enterprise sponsorship of NHL television
and Internet coverage, camera-visible signage during games and events,
on-site displays at select events, and a mix of marketing rights and
in-arena assets and promotion at the Club level.
"Hockey is winning new generations of fans throughout North America," said
Holly Campbell, Vice President, Creative, Media and Sponsorships for
Enterprise. "The NHL and its players are providing affordable family
entertainment, and that makes this partnership a good fit for Enterprise."
"This unique agreement with Enterprise capitalizes on the NHL's ability to
unite all League platforms, including assets for all 30 member Clubs, as a
means to activate," said Keith Wachtel, the NHL's Senior Vice President of
Corporate Sales and Marketing. "Through this partnership, Enterprise gains
national and local visibility to a highly desirable and growing audience
that will directly connect with their network of thousands of local branch
offices."
"Partnering this world class car rental company with the world's best
hockey players will mutually increase the exposure of Enterprise and NHL
players across North America through various marketing initiatives," added
Mike Ouellet, NHLPA Chief of Business Affairs. "NHLPA members look forward
to working together with Enterprise to activate marketing programs in each
of the 30 NHL markets."
As the preferred Rent-A-Car of the NHL and NHLPA, Enterprise will be the
presenting sponsor of the "Plus / Minus Leaders" feature on NHL.com and NHL
Network. The "Plus / Minus Leaders Presented By Enterprise Rent-A-Car"
connects the membership and loyalty rewards service known as Enterprise
Plus™ with the NHL statistic that accounts for on-ice play scoring or
being scored on.
About the NHL
The National Hockey League, founded in 1917, is the second-oldest of the
four major professional team sports leagues in North America. Today, the
NHL consists of 30 Member Clubs, each reflecting the League's international
makeup, with players from more than 20 countries represented on team
rosters. According to a Simmons Market Research study, NHL fans are
younger, more educated, more affluent, and access content through digital
means more than any other sport. The NHL entertains more than 100 million
fans each season in-arena and through its partners in national television
(VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, ASN and NHL Network) and radio (NHL
Radio, Sirius XM Radio and XM Canada). Through the NHL Foundation, the
League's charitable arm, the NHL raises money and awareness for Hockey
Fights Cancer and NHL Youth Development, and supports the charitable
efforts of NHL players. For more information on the NHL, log on to NHL.com.
About the NHLPA
The National Hockey League Players' Association (NHLPA), established in
1967, is a labour organization whose members are the players in the
National Hockey League (NHL). The NHLPA works on behalf of the players in
varied disciplines such as labour relations, product licensing, marketing,
international hockey and community relations, all in furtherance of its
efforts to promote its members and the game of hockey. In 1999, the NHLPA
launched the Goals & Dreams fund as a way for the players to give something
back to the game they love. The players' program has donated full sets of
hockey equipment to more than 13,000 economically disadvantaged children in
19 countries and assisted with upgrades and the building of hundreds of
arenas world-wide. To date, Goals & Dreams has donated more than
$17-million to grassroots hockey programs around the world making it the
largest program of its kind. For more information on the NHLPA, please
visit nhlpa.com.
About Enterprise Rent-A-Car
Founded in 1957 and headquartered in St. Louis, Enterprise Rent-A-Car is an
internationally recognized brand with more than 6,400 neighborhood
and airport rental locations in the United States, Canada, the U.K.,
Ireland, and Germany. Known for its outstanding customer service,
Enterprise Rent-A-Car was named to BusinessWeek's annual list of "Customer
Service Champs" in 2007, 2008 and 2009. Enterprise also has ranked highest
in customer satisfaction among airport rentals in nine of the past 10
years, according to J.D. Power and Associates Rental Car Satisfaction
Study. For more information about Enterprise, visit www.enterprise.com.
NHL and the NHL Shield, are registered trademarks of the National Hockey
League. NHL and NHL team marks are the property of the NHL and its teams.
All Rights Reserved.