ATi-ExactTarget Partnership Extends Predictive Analytics Offering to Improve Precision of Target Marketing
PHOENIX, AZ--(Marketwire - October 13, 2009) - Adaptive Technologies, Inc. (ATi), the
Intelligent Information(SM) company, has partnered with on-demand email and
one-to-one marketing solutions provider ExactTarget to offer SMART Direct
Marketing (SMART DM) advanced predictive analytics modeling through a
certified integrated solution that provides organizations complete
visibility of target marketing activities with predictability for each
ExactTarget-generated interaction at the individual customer level.
The ATi-ExactTarget integration raises the bar on measurable outcomes of
marketing campaigns and programs with a reliable way to improve results by
ensuring that the marketing tactics used will produce a transaction, build
a relationship or drive brand awareness with positive returns on target
marketing investments.
As a certified ExactTarget Extensions Network partner, ATi provides
proprietary SaaS predictive analytics that enable ExactTarget users to make
the right offer, to the right customer, at the right time, through the
right medium, maximizing the marketing return-on-investment. The inclusive
SMART DM Email Marketing Application Dashboard offers clients a GPS with
the ability to view, proactively manage, and report the impact of marketing
as it increases sales revenues. Clients have the information to take
immediate action to improve probabilities and outcomes.
"We are excited about our partnership and the impact it will have on
marketers' expectations, as ATi's predictive analytics direct marketing
solutions have a proven track record of providing a positive return with an
average increase in direct marketing response rates of 20% or greater,"
said Susan Cordts, president and CEO of Adaptive Technologies, Inc.
ATi is the latest technology partner to join ExactTarget's Extensions
Network, a catalog of more than 50 certified integrated partners that have
proven their ability to seamlessly integrate with the ExactTarget platform.
The Extensions Network also includes other leading technology providers
including Coremetrics, Omniture, Webtrends, SLI Systems, Bazaarvoice and
ShareThis.
"The partnership between ExactTarget and ATi provides our clients with a
new solution to deliver the right offer to the right subscriber at the
right time," said Scott Roth, director of integrated partners at
ExactTarget. "The power of the two platforms provides marketers a solution
to drive higher engagement rates and increase ROI."
The firms announced the new integration at ExactTarget's annual user
conference Connections '09, the world's largest gathering of one-to-one
marketers. More than 1,300 are attending the three-day conference in
Indianapolis that features addresses by three-time New York Times
bestselling author Malcolm Gladwell, academy-award winning actress Marlee
Matlin and nearly 30 interactive breakout sessions ranging from e-marketing
best practices to building multi-channel marketing campaigns.
About Adaptive Technologies, Inc. -- Adaptive Technologies, Inc. (ATi)
provides business intelligence and advanced predictive analytics solutions
that turn data into intelligent, actionable information. Our
software-as-a-service solutions produce Intelligent Information(SM) which
improves performance, reduces costs and optimizes relationships. Our
automated solution of predictive modeling has proven to dramatically lower
marketing costs and increase sales revenues through a simple
proposition: only market to those that are interested and those that will
respond. We provide the ability to make the right offer, to the right
customer, at the right time, through the right medium. Founded in 2001,
Adaptive Technologies, Inc. is privately held and based in Arizona.
www.adaptiveinc.com.
About ExactTarget -- ExactTarget is a leading global provider of on-demand
email and one-to-one marketing solutions. The company's software as a
service technology provides organizations a single platform to connect with
customers via triggered and transactional email, integrated text messaging,
voice messaging, landing pages and social media. Supported by
collaborative global services teams, ExactTarget's technology integrates
with more sales and marketing information systems than any other in the
industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and
Webtrends among many others. ExactTarget's software powers permission-based
multi-channel communications for thousands of organizations around the
world including Expedia.com, Aurora Fashions, Papa John's,
CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The
Home Depot, Liberty Mutual Group and Wellpoint, Inc. For more information,
visit www.exacttarget.com or call 1-866-EMAILET.
All product and company names herein may be trademarks of their respective
owners.
Contact Information: Media Contact:
Jamie Glass
602-369-5537